Observation Of The Political Communication Diversion In The Media Convergence Era From Reports Of "People’s Daily" On The 19th National Congress

McNair said,"Today’s politics has entered the media age,if we can not face up to the role of the media in the political process,we will not be able to understand the truth of political activities." This sentence points out the key role of the media in the process of political communication.With the advent of the era of financial media,profound changes have taken place in the media’s communication pattern,public opinion environment,communication technology and means,which also have a certain impact on the environment,mechanism,key elements in the process of political communication and communication skills.In the new era,China’s political communication is facing a transformation.It urgently needs new ideas,new discourse system and new operation mode of political communication.In this paper,political communication is studied under the background of financial media environment.Taking the report of Nineteenth National Congress of People’s Daily as a case study,the purpose is to investigate how the People’s Daily,as the mainstream party newspaper,exerts its political communication function under the environment of financial media,to further summarize the characteristics of political communication under the background of financial media environment,and to try to predict the politics under the environment of financial media.Govern the turn of communication and optimize the political communication strategy in the era of media integration.From the perspective of political communication,this paper uses case study,content analysis and statistical research to analyze the main body and audience of political communication reported by the Nineteenth National Congress of the People’s Daily,the use and effect of the media,the content of the report,the characteristics of the report and the focus of its political communication function.It summarizes the following characteristics of political communication in the era of media integration:first,political communication.Subject identity is weakened and diversified;second,media channels converge and role platforms;third,the communication context of political communication is close to the people and the content is refined;fourth,the space of political communication is expanded and communication is interactive.Finally,it is concluded that political communication in the era of media integration should maintain a moderate tension between the subject and audience of political communication,promote the development of media integration,turn to pro-people political narrative,change political discourse,and constantly optimize the political communication strategy in the era of media integration in the new era.