An Analysis Of The Uses Of E-Sports Related Social Media Among Beijing College Students

As electronic sports(e-Sports)develops quickly in China,there has been a growth in e-Sports media.Numerous e-Sports related social media have emerged in China in this period but there has been an academic blank in e-Sports media research.E-sports related social media in this research refers to companies providing a particular channel or page for e-sports content(e-sports news,live streaming of e-sports games,or introduction of electronic games).This paper will take Douyu TV as an example of e-Sports related media and investigate the attitude of users of Douyu TV,how audiences feel about the content on Douyu TV,and what motivates them to use this kind of media,based on Uses and Gratification Theory.The aim of the research is to find out what problems(if any)exist in current e-sports media and how e-sports media may be promoted to enhance the development of e-sports industry in China.