Research On Fund Raising Problem Of Local University Educational Development Foundation

In the 1980s,American scholar Bruce Johnstone put forward the theory of higher education cost sharing based on the principle of "who benefits and pays".The theory regards the government,individual students,student families,and individual and institutional donors as the four main bodies of higher education cost sharing.The current financial allocations for higher education in China ’s government are unable to meet all the needs of the vigorous development of China ’s colleges and universities;the educational costs bome by students and their families in the form of tuition and living expenses are limited,and the burden of college funds is weighed on by social contributions such as individuals and institutions On the part of the people,the fund-raising work of the University Foundation will become an important factor for future colleges to improve their competitiveness.At the same time,there is an obvious Matthew effect in raising funds from colleges and universities at different levels in the country.Most of the social donations go to a few first-class universities in China,making the gap between local universities and first-class universities even greater.Under the circumstances of internal and external troubles,how do local college foundations,which are the main body of higher education in the country,make use of their own advantages,improve the fund-raising capacity of the foundation,and provide sufficient funds for their own development have become an urgent problem to be solved.This study takes the Y University Education Development Foundation as an example,explores the problems faced by the Y University Foundation’s fundraising work from the perspective of communication,and then proposes corresponding solutions based on Y University ’s own situation.Finally,Y University is represented Provide references for the fundraising work of local university foundationsIn this study,the current situation of fundraising-funding problems and their causes-problem solving is the logical framework of the full text logic.The whole paper consists of three parts.First,systematically describe the current status of Y University Foundation fundraising First,describe the current status of the Y University Foundation ’s fundraising in general,including the Y University Foundation ’s funding of domestic natural persons and domestic corporate funding.Second,using Lasswell’s "5W" theory to conduct an analysis of the current situation based on the elements of communicationThat is,from the aspects of the main elements of communication,content,channels,audience,and communication effects,a comprehensive analysis of the funding status of Y University Foundation is carried outSecondly,based on the "5 W" theory,it analyzes the fund raising problems and causes of Y University Foundation.First,according to the Y University Foundation,the official website of the Alumni Association and the interviews conducted with the leaders and alumni of the Y University Foundation,we found out the problems highlighted in the five elements of the Y University Foundation’s fundraising and publicity work.Second,according to the review of relevant literature,I found the cause of the funding problems of Y University Foundation.Finally,based on the Y university’s school situation,it proposes specific solutions to the problems and causes of the Y University Foundation’s fund-raising process,with a view to the Y University Foundation in the future can improve the dissemination of fund-raising information,and thereby enhance the Y University Foundation Fundraising ability.At the same time,it also provides reference suggestions for the fundraising work of local university foundations represented by Y University.