A Study Of The Impact Of Live Webcast On College Students’ Values From The Perspective Of Confucian "Five Constants Virtues"

The webcast penetrates into the daily study and life of the university students,while bringing the entertainment and convenience to the university students,it affects the thought value idea and the behavior way imperceptibly,and affects the university students’ value idea shaping.College students are in the key period of the formation and establishment of values.Therefore,it is very important to master the cultivation of values during this period.Therefore,it is necessary to actively respond to the influence of online live broadcast media,guide college students to treat the online world correctly,and use the power of online live broadcast media to break through the inherent barriers of traditional values education and improve the content and form of value education for college students.In the field of live webcast,the value judgments and value choices reflected by people are essentially the confrontation and conflict between internal values and external values that have been nurtured and shaped by national culture.As an excellent representative of traditional Chinese culture,the Confucian "Five Constants Virtues" thought is the core value of the group that has been deposited over thousands of years,and it still has the value of the times in today’s society.Under the guidance of Marxist theory,this article explores the impact of online live broadcast on college students’values from the perspective of Confucian"Five Constants Virtues".On the one hand,webcast brings many positive effects to the shaping of college students’values,which is reflected in enhancing college students’ subjective value consciousness,broadening the horizon of cognitive value and enriching the way of value interaction,and can become a new carrier of value cultivation.On the other hand,exploring the negative impact of webcast on college students’ values from the five perspectives of Confucianism "Five Constants Virtues" is reflected in the impact on college students’mainstream social value identification,strengthening utilitarian value tendencies,inducing liberal value choices,and dispelling the value of integrity and civilization Faith and ability to judge aesthetic value.On the basis of clarifying the positive and negative influences,the reasons for the negative influences are analyzed from the three aspects of media environment,content and audience,and combined with the inherent logical relationship of the Confucian Five Constants Virtues",the countermeasures are proposed:Firstly,built"Propriety","Righteousness" and"Fidelity",strengthen the purification and reconstruction of the network live broadcast environment,and create a clear space for network live webcast.Secondly,establish the foundation of"Benevolence",improve the supply capacity and content appeal of mainstream values live broadcast media,promote the reform of mainstream values education forms,and enhance the effectiveness of value education in colleges and universities.Last,emphasizing "Wisdom" is to improve the thinking ability and selfdiscipline awareness of college students,comprehensively improve the media literacy of college students,and consolidate the practice of socialist core values.It is hoped that through the concerted efforts of all parties in the society,the construction,governance,and utilization of the live broadcast media will guide the university physiology and wisdom to view the live broadcast,and promote the free and comprehensive development of college students under the guidance of mainstream social values.