An Analysis Of The Live Webcast Viewing Behavior Of College Students In Beijing

In recent years,with the rapid development of network technology means,the comprehensive popularization of smart phones.Network broadcast has also been a great development.Watching network broadcast has become a new way of leisure and entertainment for college students nowadays.The culture of network broadcast has also collided and communicated with that of college students.By watching live webcasts,college students have broadened their horizons and relaxed themselves in their spare time.However,network broadcast,as an emerging industry,also has many problems in the process of rapid development and popularization,such as improper expression of network broadcast values,insufficient supervision of network broadcast,etc.What impact do these problems have on the values,lifestyles and behavior habits of college students?Beijing as the national politics,economy,culture and education center,students groups in both quantity and quality belong to the leading domestic level,the university area in Beijing live online viewing behavior of investigation and analysis,this paper helps to live webcast in positioning the role of college students’learning life,to live webcast and elaborates the cultural collisions between college students’group,trying to find the role of the college students in the live webcast.Based on this purpose,the author will conduct a survey on the current network broadcast industry,and then collect and distribute questionnaires in Beijing colleges and universities to analyze the behavior habits of college students watching network broadcast in Beijing colleges and universities,and summarize the problems exposed by the behavior habits watching network broadcast.Finally through the selection object depth interview,the live webcast in college students groups within the industry of exploration on the role,to accept the depth interview live online viewers in-depth psychological orientation and analysis of network in today’s society live culture and the relationship between students groups before making rational judgment and summary.Finally,the author will make a clear positioning of the role of network broadcast in college students by combining the analysis results of questionnaires and in-depth interviews,and summarize the media use experience of college students in the process of using network broadcast.I will give my own opinions and opinions on how to deal with the current relationship between network broadcast and college students,and strive to give more play to the positive guiding significance of network broadcast.