Research On The Communication Strategy Of Tibetan Traditional Sports Culture In Tibet Under The Background Of "One Belt And One Road"

China’s "Belt and Road" cooperation initiative has attracted much attention at home and abroad.As a basic strategy for developing socialism with Chinese characteristics in the new era,the "Belt and Road" is not only a road to economic development,but also a road to cultural exchanges.In January 2017,the work report of the Tibet Autonomous Region Government emphasized that Tibet should closely focus on the “Belt and Road” cooperation initiative to accelerate the construction of the South Asia Grand Corridor.Tibet is located in the southwestern border of China,and is a bridge and link between Nepal,Bhutan,India,Pakistan and other South Asian countries.This geographical advantage has made Tibet an important position for promoting cooperation and cultural exchanges among the countries along the Belt and Road.Cross-cultural communication and interaction of sports can cross the differences between people to the greatest extent.Therefore,cross-cultural communication of sports is known as the "first medium" of world communication.The use of excellent national traditional sports culture for cross-cultural communication and exchange has become an important means of friendly diplomacy between countries and regions.The natural ecological system in Tibet is very unique.Traditional ethnic sports culture has a long history and strong characteristics.It has rich cultural connotations and cultural functions and is an important part of the traditional sports culture of the Chinese nation.At present,the cross-cultural communication of China’s national traditional sports is seriously affected by cultural differences,weak communication consciousness,lack of cross-cultural communication talents,and lack of innovation in communication forms.The cross-cultural communication of Tibetan traditional sports is mainly achieved by cross-border tourists.There are also problems such as weak communication consciousness and single communication means.This article uses the methods of literature,logical analysis,case analysis to sort out the cross-cultural communication strategies of Tibetan traditional sports culture in the Tibetan region under the “Belt and Road” initiative."The trend of countries along the route to the world is to realize the cross-cultural dissemination of traditional Tibetan sports.It is believed that Tibetan traditional sports in Tibet have rich functions and connotations,and the implementation of the "Belt and Road" has brought good opportunities for the cross-cultural spread of Tibetan traditional sports.Promoting the cross-cultural dissemination of traditional Tibetan sports can strengthen the exchanges and communication between Tibet and various regions in the country,deepen the domestic people’s knowledge and understanding of traditional Tibetan sports culture,improve the cultural consciousness of the people,and promote the cultural blending and inter-ethnicity Unity;promote cultural exchanges with the peoples of the countries along the route,increase the international influence of theChinese traditional culture;expand the scale of the sports industry in Tibet,promote the prosperity of Tibet’s own culture and economy,and then achieve economic win-win with all countries in the world;promote our country The transformation from a sports power to a sports power has enriched the "label" of our national traditional sports.Based on the above analysis,a cross-cultural communication strategy for the Tibetan traditional sports culture in the Tibet region under the “Belt and Road”cooperation initiative is proposed: 1.Strengthening support and fostering national cultural awareness;2.Respecting cultural differences and building a differential communication model 3.Attach importance to the training of talents and shape the spokesperson of sports culture;4.Mining sports cultural resources and sustaining the influence of sports culture(developing Tibetan traditional sports brand event resources;developing Tibetan traditional sports tourism resources);5.Integrating multiple media to achieve Sports cross-cultural communication(use of mass media to disseminate traditional Tibetan sports culture;use new media to disseminate traditional Tibetan sports culture).In addition,studying the cross-cultural transmission of Tibetan traditional sports in Tibet can provide a reference for the cross-cultural transmission of traditional sports of other nationalities in China to a certain extent.