Research On The Way Of Traditional Chinese Sports Health Culture's External Transmission Under The Background Of "One Belt And One Road"

As a part of Chinese civilization,national traditional sports health preservation bears abundant Chinese culture and has a unique effect in promoting human health.In 2013,China identified the strategy of "one belt and one road" as a national strategy for foreign development in the new era,making the strategic position of "one belt and one road" further upgraded.Under this background,it is the choice of the times to study the external dissemination of the national traditional sports health culture.It is also the need of national development,and an unprecedented opportunity in the process of the development of the national traditional sports health culture.In this paper,the methods of literature,interview,logical analysis and case analysis are applied to study the practice types of traditional Chinese sports health culture.The principles of cultural transmission are fully expounded,the communication path is systematically explored,the media are reasonably classified,and the advantages and problems are found.This paper puts forward reasonable suggestions on the path construction of the external dissemination of the integrated sports health culture.The conclusions are as follows:(1)Paper media play an important role in the external media of national traditional sports health culture in a certain region,but show lagging,sluggish and stereotyped determination;electronic media play an important role through radio,film and television,variety shows,computer network,but some lack interaction and authority;under the new media,micro-blog,micro-messaging and mobile internet broadcasting APP.The new media,with the main body of such media,is highly interactive and rich in forms,but lacks systematic collation and control.(2)Take Confucius Institute along the belt and road as an example,build a national traditional sports health culture communication Demonstration Area along the "one belt and one road" city,and build a cultural communication platform,which is very important for promoting the coordinated development of economy and culture and dealing with the unified work of National Traditional Sports health culture transmission.(3)Taijiquan has established a good brand image for the spread of traditional national sports health culture with its outstanding function of curing illness and maintaining health.It has improved people's awareness of traditional national sports health culture in foreign countries.The corresponding fitness Qigong,leisure and recreational health-preserving methods and other kinds of Wushu health-preserving boxing are lack of recognition,and diversified traditional national sports health-preserving brands have not been established.(4)Under the background of "one belt and one road",the spread of traditional sports culture of health preservation is conducive to the understanding of Chinese traditional culture,the history and current situation of China,and the improvement of China's international cultural soft power.Its cultural effect is also conducive to stimulating economic development and even bringing deeper exchanges among countries.