Research On The Accurate Communication Of Marxism In Colleges And Univercities In The Era Of Self Media

Colleges and universities are the important position of the spread of Marxism.It is of great significance for young students to firmly follow the road of socialism with Chinese characteristics to undertake the major mission of firmly holding the right of ideological discourse,guiding college students to establish the correct three outlooks,and enhancing the effectiveness of Marxism education in Colleges and universities.However,according to the results of questionnaire and interview in some colleges and universities in Guangxi,the communication of Marxism in Colleges and universities is not optimistic,which is closely related to the era of the coming of self media.Self media also brings new problems when it expands the communication platform,enriches the communication content and improves the communication effect,which affects the guiding position of Marxism unification,and at the same time,it also brings new problems It impacts the management and supervision of Marxist communication.This paper mainly uses literature research,comparative research,theoretical and practical research methods,trying to put forward some thoughts on the accurate communication of Marxism in Colleges and universities in the era of self media: focusing on the improvement of College Students’ personal social responsibility and media literacy in terms of the audience itself,and strengthening the communication in terms of the construction of Ideological and political team in Colleges and universities At the same time,we should update the communication thinking of the communicators,build the communication mode of the integration of traditional media and self-Media in the aspect of communication carriers,build the responsibility practice mechanism in the aspect of communication supervision and evaluation,and establish the monitoring and early warning mechanism.