| Marxism popularization is the most effective way to promote the Marxism education.Universities are the main channels and main positions of Marxism education,and the college students are the main power to build motherland in the future.The effect of Marxism education in universities is directly related to the key issue of how to train people,who to train,train people for whom.With the continuous development of new media technology,the college students are increasingly dependent on the new media,the great changes have taken place in the environment of education of the university Marxism popularization,how to adapt to the characteristics of interactivity,overtime,large amount of information,real time of the new media,it is facing new opportunities and challenges to meet the Marxism popularization,the innovation of content and form has become a new research topic.This article is based on studying the opportunities and challenges of the university Marxism popularization in the new media era,and studying the effective ways to improve the effectiveness of the university Marxism popularization.This article is divided into four chapters.The first chapter is the introduction part,the author mainly expounds the reasons for the topic selection of Marxism popularization in the new media,and combs and evaluates the relevant domestic and foreign literature.In the second chapter,the author defines the concept of the new media and the university Marxism popularization,and discusses the characteristics of the new media and the Marxism popularization,as well as the differences and connections between the university Marxism popularization and the Marxism popularization.In the third chapter,based on the results of the collation of questionnaires,the author analyzes the current opportunities and challenges faced by universities in using new media to promote the Marxism Popularization.The fourth chapter is the exploration of the path of the Marxism popularization under the new media,the author starts from the four aspects of the network environment,network public opinion,propagandists’ quality,and network Marxism resources,and proposes corresponding countermeasures of the university Marxism popularization. |