Research On The Brand Value Of Jilin City Chaofan Swimming Fitness Co.,Ltd.

Brand is an important part of the core competitiveness of enterprises.The role of brand is increasingly prominent in the fierce market competition,especially for the sustainable development of enterprises.Brand enterprise in market competition advantage,and brand is the core of the brand value,the brand value is the market sales,as in the fitness industry leader in China bally and impulse fitness club,can see,from both the development of brand value can be converted into the market share of the enterprise,and the market share of the market share is long.Therefore,it can be seen that the promotion of brand value can enhance the brand influence and enhance the brand influence,which can lay a solid foundation for the stable development and market expansion of enterprises.Therefore,it can be inferred that the promotion of brand value of enterprises plays a very important role in their operation and development.This paper is expected to study the brand value of transcendental company,analyze how the brand value affects the development of fitness service enterprises,find out the factors that have an important impact on the brand value,combined with the specific situation of the enterprise,put forward targeted methods to improve the brand value.Firstly,this paper introduces the theoretical basis of brand,brand value and brand value measurement model.Secondly,through the study of the development status and problems encountered by the enterprise,this paper leads to the content of the research topic,that is,through the promotion of enterprise brand value,and then enhance the brand influence,through the promotion of enterprise brand value to enhance the core competitiveness of the enterprise,for the stable and sustainable development of the enterprise to put forward valuable Suggestions.Finally,according to the research conclusion,combining with the brand construction status of the studied enterprises,the paper puts forward Suggestions for improving the brand value.In this paper,David Aaker’s 10-factor model of brand equity evaluation will be used to find the important influencing factors of enterprise brand value.By investigating the important influencing factors of brand value,it is found that brand loyalty,brand building,perceived quality,protection intensity and brand association have significant influence on the brand value of enterprises.Rank the influence degree of each factor on brand value,analyze consumers’ feelings when facing the services provided by the fitness industry,help enterprises reasonably determine the order and proportion of resource allocation,and provide Suggestions for enterprises to improve brand value.Based on the characteristics of the studied enterprises,this paper adjusts the 10-factor model of brand equity evaluation to make the evaluation result more accurate,and provides theoretical support for the countermeasures and Suggestions proposed in this paper.