A Study Of The Brand Competitiveness Of International Mountain Outdoor Sports Open Events In Wu Long District Of Chongqing

With China ’s game market matures and continues to heat up and foreign many well-known sports brand trends holdcChinese brands increasingly fierce competition between the events in the major cities. How to make a sporting event in this special market competition to stand out,to establish long-term effective competitive advantage has become China’s major events, organizers and sports-related researchers need to think and solve problems. The paper has focused the Chongqing Wu long international outdoors sports competition as the objectcbasic theory based on brands and brand competitiveness, used literature, field trips, questionnaire investigation, methods of analysis, to research the Wu long international outdoors sports competition brands competitive sources, brand awareness, brand loyalty, brand competition short Board. Draw the following conclusions:The first: Chong qing Wu long international outdoors sports competition after 13 years of development, after track courses and events programs continue to improve and adjust, after going deep into the local culture and natural resources development, as well as the ongoing reform of operation mode of competition and innovation, external performance has been formed for competition scale, regional environmental features, event branding, integration of core capacity for technical innovation. Meanwhilec Wu long open tournament operating costscproduct qualitycevents brand communicationsc events on human capital compared with other similar events also have a competitive advantage. The rapid development of current domestic mountain outdoor sports events, Wu long open in perfecting the mechanism of market competition to provide a favorable external environment for the development of the brand.The second: Chong qing Wu long international outdoors sports competition level issues such as demanding and difficult to watchclead to the low brand awareness, and the transfer of greenchealthy lifestyle and concept make strong interest in public events. Through the survey of Wu long open event participantscParticipants of the holding time, the line of the event project Settings, tournament accommodation, transportation and service satisfaction is higher, and whether to participate in the event’s enthusiasm was not strong, analysis shows that the root cause lies in the participants on event brand loyalty is not enough.The third: Chongqing Wu long open brand has not a clear "event features, lack of professional talents, insufficient funds, " three pieces of competition, to make the event lasting competitive advantage, must take effective strategy to maintain the existing brand competitive advantage, promote competition awareness and loyaltycand eliminate competition short Board. The article puts forward "financial managementc brand management, brand strategy innovation" three strategies to maintain Wu long open existing brand competitive advantage; Through the establishment of the target group, strengthen customer communicationcevent pr activities enhance the degree of brand awareness and loyalty; by brand resource integration make up for competition short Board.Finally, we made the following recommendations: to strengthen technological innovation, to create the best experience of the masses; take a series of promotion work, enhance the promotion of competition; integrate competition brand resources advantage, shaping a long-term event brand.