Research On Scene-based Expression Of Sports Events Communication

China’s sports audience on-the-spot watching the scale is limited,through the media watching the game is still a popular way to enjoy sports events.A series of derivative columns related to sports events must also be systematically disseminated through the media.This systematic communication process based on events and relying on various new media technologies is scene communication.Thanks to a certain "event scene ",the audience can obtain more realistic,more experiential and more comprehensive event information and content through the media,whether it is television media,network media,or traditional media represented by paper media,It can play a corresponding role in the process of scene communication and expression of sports events.Based on the scene communication and its technical logic,this paper discusses the necessity and importance of the media to the scene communication of sports events,the value of scene communication,the problems existing in the aspects of expression and application,and the feasible solutions.Based on the special transmission environment caused by the outbreak of new crown pneumonia in 2020,this paper expounds the meaning,practical significance and the theoretical basis of the scene based on the objective reality of the closed competition under the epidemic situation,and puts forward the important difficulties and innovations of the research in this paper combined with the particularity of Secondly,it focuses on the five technologies that support the scene communication,that is,the proposal of "scene five forces" and its practical application in sports events,through the application examples in different types of events.Then it summarizes the application status of scene communication and the unique value of scene communication.Taking CCTV’s scene communication report of 2020 Super League as an example,this paper summarizes the situation of scene adaptation in different situations,including the application of specific technology,the general process of scene construction and the scene elements.Under the general logic of this kind of scene expression,we continue to take CCTV’s communication to the 2020 Super League as an example to find its shortcomings and bottlenecks from subjective and objective aspects.And the short board of scene expression and the general nature of sports events scene communication,for the following optimization and governance logic to pave the way.As a new communication form,the current scene communication application is still in its infancy,especially in the field of sports events,there are few successful cases in which "scene thinking" is the main communication idea.Finally,the paper summarizes the problems mentioned above,puts them in the environment of Internet technology and media integration,and puts forward the optimization path of sports event scene communication.The author hopes that through the concerted efforts of the media,the audience and other parties,the "second scene" will be reconstructed in the course of the dissemination of sports events,and the "media scene" will unimpeded channel for the public to participate in the sports events communication activities through the expression of the scene.