| From 1999 to 2014, from 361 degrees to Alcatel cup cup of Table Tennis Super League has in the past 15 years. In this 15-year period, China Table Tennis Super League for the development of Table Tennis and Table Tennis Super League professional markets, played a positive effect. However, China’s table tennis league is still in the initial stages of development, although the international table tennis table tennis has been dominated, but Table Tennis Super League in the industrialization of the road is still very difficult, market development and marketing strategies in the league has yet to be perfected. This study was to understand the main features of 2014 Table Tennis Super League season, the audience, the aims of Ningbo, Jinhua, Changzhou, Shanghai four club audience research, the use of questionnaires, interviews, and statistics, etc. on major issues inside the stadium and the league existed in the market development process in-depth analysis, propose appropriate policies and measures on this basis, for the construction of Table Tennis Super League marketing networks and improve our service Table Tennis Super League club stadium quality to provide some operational strategies.We draw conclusions:1. The social and physiological characteristics of the audience is more dispersed. Most of the audience to understand the main way information is Table Tennis Super League: admission tickets for television, Internet, newspapers, family and friends, and most of the audience was holding gift, most of the audience for Table Tennis Super League Teams, leagues system and schedule are held by a smattering of attitude. Expenses audience willing to pay to purchase tickets with an average of 99.436 yuan.2. The following conclusions by analyzing differences: gender, age, income different audience in the "degree of love for table tennis, table tennis participation, understanding of the table tennis athletes in the league are present in the performance of " significant differences; academic performance of different audience almost in every degree, no significant difference.3. The overall level of satisfaction with the audience the current Table Tennis Super League is still very high, consider the performance of the athletes in the league level is very high. Also willing to focus on activities related to Table Tennis Super League, but the possibility of involvement of highly uncertain. The audience for the purchase of souvenirs and Table Tennis Super League club’s fans supplies, and prefer to purchase some of the league with a commemorative items. League sponsor or designated suppliers attitude most of the audience also showed relatively friendly, but will also give priority to the purchase of the merchant’s products. By correlation analysis concluded: the possibility of table tennis like the audience to understand and the higher the level of participation, the more positive attitude towards the audience to buy souvenirs and club league fans supplies and related activities to participate in Table Tennis Super League is also bigger, Table Tennis Super League while satisfaction is also higher.4. Select the site to watch the audience is mainly due Table Tennis Super League: usually likes to play tennis, watch the game Table Tennis Super strong, with the family or friends together. The audience thought the main problems is the existence of Table Tennis Super League: propaganda of the media, to create an atmosphere in the stadium, exciting level of the game, the league Souvenirs.Research recommendations: 1.a perfect system of marketing strategy to broaden the communication channels. 2. audience-oriented, and constantly improve the quality of service. 3. Training audience interest, introduce and develop talents. 4. change the traditional philosophy, strengthen and create the atmosphere of the stadium. 5. Table Tennis Super enhance the quality and enjoyment of the game. 6. Develop a detailed rational strategy tickets. |
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