Research On Brand Management Optimization Of W Education And Training Institutions

From country to family,more and more attention has been paid to education.With the increase number of primary and secondary education and training institutions,the market demand and requirements for education and training institutions Will become higher in the future.In economically underdeveloped cities,there Will be more brand organizations.They have more advantages in brand management and business model.In particular,local organizations do not pay attention to their own brand management,ignoring brand effect,and their brand management philosophy is very weak.If a company wants to survive,develop and stand out from the fierce competition,it should not only have good products and services,but also take brand management as the core competitive means of enterprise development,and effectively shape and spread the brand image of the enterprise.Based on the relevant theories of brand management,this thesis takes W education and training institution as an example,analyzes the problems and reasons in the brand management from the perspective of brand management.Combined with the actual situation of the company,methods of literature review and questionnaire are applied in the study.Under the guidance of relevant theories and successful cases,it tries to integrate domestic and foreign academic views,and puts forward the optimization strategy of brand management of W education and training institution.On the basis of learning from the successful experience of New Oriental,the study uses the brand management theory to explore the sustainable development approach of W education and training institution,which also provides a useful reference for other companies in brand management.This thesis focuses on the five dimensions,including brand market positioning,brand communication channels,brand management team,brand organizational structure and brand core.