| Marxist education discourse is an important component of Marxist education,and enhancing the influence of Marxist education is achieved through Marxist education discourse.In the new era,the collision between ideologies and cultures in the international and domestic contexts is increasingly intense,meanwhile,various ideologies and cultures are striving to occupy the high ground of the discourse field.Therefore,to gain an advantage in the highly competitive discourse field,Marxist education discourse in colleges and universities must be constantly optimized and enhanced the attractiveness of Marxist education discourse.Placing the optimisation of Marxist educational discourse in the context of the new era and taking discourse as a logical starting point,we explore the countermeasures for optimising Marxist educational discourse in colleges and universities.Guided by the theory of discourse,we will respond to the important questions of "what kind of people to train","how to train people" and "for whom to train people" in Marxist education in colleges and universities through the optimization of Marxist education discourse.The aim is to enhance the effectiveness and relevance of Marxist education in colleges and universities by optimizing the discourse theory.In the new era,the transformation of the main social contradictions has promoted the development process of education modernization and informatization,which has given new connotations,new demands,new contexts and new impetus to Marxist education discourse,morever,providing new opportunities for the optimization of Marxist education discourse in colleges and universities.However,the Marxist education discourse in colleges and universities still faces the difficulties of weak discourse attractiveness and insufficient relevance.This research mainly uses the literature analysis method to elaborate and analyse the theory of Marxist education discourse in colleges and universities,including the basic connotation,constituent elements,characteristics and functions.The problems and causes of Marxist educational discourse in colleges and universities are analysed by using questionnaires,field interviews and classroom observations.The main research finds and analyses the following problems: firstly,the discourse subject’s ability to transform discourse is insufficient,resulting in the lack of dominant Marxist educational discourse;secondly,the discourse context is impacted,resulting in the lack of infectious power of Marxist educational discourse;thirdly,the discourse The third is that the innovation of content is lagging behind,resulting in the lack of effectiveness of Marxist education discourse;the fourth is that the mode of dissemination of discourse is poor,resulting in the lack of affinity of Marxist education discourse and other problems.We analyse the reasons for the existence of the problems in terms of the degree of importance attached to the transformation of discourse,the strength of the regulation of the discourse context,the innovation of discourse content and the way of discourse dissemination through rational thinking.Taking the problem as the guide,the principles and objectives of Marxist education discourse optimisation are analysed and optimised in depth using ideological and political theory in an all-around and multi-angle manner.Drawing on linguistics,communication and other relevant theories,we take the perspectives of discourse subjects,discourse environment,discourse content and discourse methods as entry points,meanwhile,adhere to the goal-oriented approach to explore countermeasures for optimizing Marxist education discourse in colleges and universities.In the new era,the optimization of Marxist education discourse in colleges and universities should adhere to the fundamental task of establishing moral education,take the cultivation of Marxist faith and the common ideal of socialism with Chinese characteristics as the goal,focus on the optimization of the constituent elements of Marxist education discourse in colleges and universities,moreover,enhance the discourse transformation ability of the discourse subject,optimize the discourse environment from non-linguistic and linguistic contexts,and optimize the content of Marxist education discourse based on the characteristics of the times and educational practices.The content of Marxist educational discourse is optimised by the characteristics of the times and educational practices.At the same time,the Marxist education discourse in colleges and universities should be improved in the form of communication art to enhance its dominant,infectious,effective and affectionate power,to help students build up a complete personality and firm "four self-confidence".Through exploring the path of optimising Marxist education discourse in colleges and universities,the aim is to enrich the realisation of Marxist education discourse theory in colleges and universities. |