Research On The Influencing Factors Of Internet Celebrity In The Era Of Smart Media On The Willingness Of Female Postgraduates In Medical Beauty

With the prevalence of the "face value economy",the influence of appearance on the general public has become increasingly widespread.With the advent of "appearance is justice",the youth group pays more attention to appearance and at the same time increases their anxiety about appearance."Appearance anxiety" has been widespread among young people,and it has successfully reached the top of the Weibo hot word list,which has driven the development of the medical beauty industry.Internet celebrities,as Internet celebrities under social media,present idealized media images that continuously provide aesthetic standards and appearance "models" for the public,and have a certain impact on the self-cognition and self-reform behavior of social individuals.American consumer behavior.Therefore,this article is based on the mirror image theory,through a combination of qualitative and quantitative methods,to explore the influence of Internet celebrities on the medical aesthetics consumption behavior of graduate students under social media.This article first analyzes the mirror image of internet celebrity media under social media based on the theory of mirror image,and explores the aesthetic standards of mirror image under social media from the three aspects of ideal self,symbolic self,and actual self,as well as the public’s "appearance anxiety and medical aesthetics consumption behavior".At the same time,it analyzes its appearance consumption path from the postgraduate group as the object.Secondly,this article mainly uses quantitative methods to explore the influence factors of online celebrities on the medical and aesthetic consumption behavior of graduate students under social media.Through the research in this article,it is found that the attractiveness,physical satisfaction,professionalism,and involvement of Internet celebrities have an impact on the postgraduate group’s medical and aesthetic consumption behavior,while the subjective norms and visual cues have no significant impact.Internet celebrities under social media should improve their professionalism,establish a diversified aesthetic culture,rationalized matching of recommended information,and use their own influence to guide the positive development of medicalaesthetics,effectively avoiding the "black box" gray industrial chain.The postgraduate group should improve their own media literacy,cultivate a personalized aesthetic,and pay attention to the cognition and realization of self-intrinsic value.At the end of the article,a reflection and summary are made.For Internet celebrities and social media platforms,a personalized aesthetic should be constructed.Graduate students should focus on the pursuit of intrinsic value and positively guide social anxiety.