Research On The Problems And Countermeasures Of Educational Charitable Organizations In Collecting Individual Donations

Educational investment is the economic basis for the healthy development of educational undertakings.With the continuous increase of China’s overall national strength and the gradual improvement of its high-quality education system,China’s education development level has entered the forefront of the world,and China is moving forward from a major country in education to a strong country in education.But because our country is a large country,and the government department of education resource supply is difficult to meet the demand of all the learner’s education,education uneven regional development,preschool education opportunity not equal,such problems as lack of rural education funds still exist,meet different areas and students section of the learner’s education demand also needs to pay great effort.Among the numerous factors restricting the development of China’s education,the shortage of educational resources is the main shortcoming.Therefore,in the current situation that the proportion of fiscal investment in education has reached 4%of GDP for eight consecutive years,the fund-raising income of educational charitable organizations has become a useful supplement to the government’s education investment,which has great potential in alleviating the pressure on education funding and promoting the balanced development of education.However,due to the limited economic level and the outdated concept of charity,citizens have little enthusiasm to participate in charitable donation,the amount of donation is small,and the frequency of donation is low.As a result,the proportion of individual donations in the fund-raising income structure of educational charitable organizations lags far behind that of many developed countries.Therefore,it is feasible to make good use of China’s huge population base,cultivate citizens’ awareness and habits of donation,stimulate the potential of individual donation and at the same time seek new sources of charitable growth,which has become a feasible method to promote the development of China’s philanthropy.This study is based on the discussion of educational charitable organizations to collect individual donations in the academic circle.Through the case study of educational charitable organization F,this study explores the methods and problems encountered by educational charitable organizations to collect individual donations from the perspective of specific educational charitable activities.First of all,this paper sorts out and summarizes the literature on the current situation of fundraising of educational charitable organizations in China.Second,through participation in group F stories in charitable activities and the organization staff,donors and volunteers are observations and interviews,to know the resource requirements and development of education class charity fundraising activities of the real situation,analyzed the education class charity the problems encountered in the process of fundraising and causes,and puts forward the effective solutions.The main research results of this paper are as follows:First,donors’ trust in educational charities is a prerequisite for making donations.Educational charitable organizations should legalize fundraising,standardize project design,professionalize organization members and make their financial situation transparent,so as to ensure the credibility of the organization and the transparency of the flow of donations.Second,educational charitable organizations need to improve the single fund-raising method,pay attention to the collection of materials and the recruitment of volunteers while collecting donations,guide citizens to participate in charitable projects by donating unused items and giving leisure time and other acceptable ways,so as to cultivate citizens’ donation habits.Thirdly,after understanding the fund-raising situation of the two charitable activities of F,which are "Scholarship Program" and "Summer Camp of Excellent Rural High School Students",it is found that using the social network of the organization members to publicize the project is an effective method of fund-raising.Fourth,educational charitable organizations can publicize their charitable projects through the Internet platform,and cultivate personal donation habits by promoting contractual donation models such as monthly donation,so as to obtain stable donation income.