Research On The Integration Of Red Film And Television Into College Students’ Values Education

During his visit to Jilin Province,General Secretary Xi Jinping emphasized that red resources should be used as vivid teaching materials to strengthen the study of the Four Histories and strengthen ideals,beliefs and Party spirit.As an important carrier of inheriting revolutionary culture,it is also an important resource for value education in Colleges and universities.The information acceptance characteristics of college students in the network era determine the superiority of image carriers.Based on the new situation and new requirements in the new era,it is of theoretical value and practical significance to pay attention to the application of red film and television in college values education and explore the strategy of optimizing red film and television works into college students’ values education.This paper uses literature research,interviews,questionnaires and case analysis,study red film and television works into the values of education of college students,find problems,analyze causes,and explore optimization strategies.This paper starts from the relevant theoretical analysis,after defining the connotation and characteristics of the red film and television works,expounds the red film and television works into the theoretical basis of college students’ values education are: Marxist indoctrination theory,ideological and political education acceptance theory and model demonstration theory.This paper expounds that the red film and television works have three values education functions of political orientation,cultural dissemination and individual cultivation.On this basis,the main use of empirical research methods of research and analysis of the red film and television works into the status of college students’ values education,summed up the existing problems:Red film and television works have a narrow audience among college students,a low degree of application in the classroom and campus,and the effect of value education is not ideal.This problem is mainly due to four factors: the impact of multiculturalism,the limitations of the red film and television works,the differences between universities and teachers in their cognition and application,and the limitations of college students’ appreciation ability and knowledge level.Then the optimization strategy is put forward in three aspects:It mainly enriches and innovates the educational content of red film and television works from three aspects: clarifying the principles of the educational content of red film and television works in colleges and universities,integrating the materials of red films and TV works,and innovating the production of red films and TV works;mainly from the first classroom and the second classroom two levels to create and strengthen the environment and atmosphere of red film and television education in colleges and universities;Actively use the network new media to expand and innovate the platform and form of value education of red film and television works.