Research On The Optimization Strategy Of The Satisfaction Degree Of College Students In The Online Live Broadcast Of CSL From The Perspective Of Experience

With the development of new media technology and Internet,new media has increasingly become an important platform for information dissemination of sports events.Many well-known domestic web portals have established live broadcast platforms for sports events,which realize resource sharing through the dissemination of new media for sports events and meet the needs of users.As the competition for new media rights of CSL continues to advance in the market,and China is still in its infancy in this regard,there are still many problems to be solved in improving user experience and improving user satisfaction.The network process of live broadcast of sports events is also advancing.The Chinese super league into the new media coverage in the fourth year,is still in its infancy stage,enterprises in the aspect of improve customer satisfaction and many problems need to solve,therefore,this article selects the Chinese super league webcast college student satisfaction strategy as the research object,the user after the preliminary screening randomly at Northeastern University,liaoning university,shenyang sports institute college students of three universities as survey objects.This paper mainly adopts the research methods of literature,duffield method,questionnaire survey and mathematical statistics to construct the user satisfaction index system of China super live broadcasting website.Through the review of relevant literature,the hypothesis that user’s sensory experience,interactive experience and emotional experience are positively correlated to user satisfaction is put forward and verified empirically.The purpose is to find out the factors that affect users’ satisfaction of watching CSL webcast,so as to provide some operational Suggestions for enterprises to improve users’ satisfaction,and play a certain role in promoting the development of CSL webcast.The following conclusions are drawn from the research on strategies to improve the satisfaction of college students:（1）user satisfaction promotion strategy of sensory experience dimension:the information system design in the overall website architecture should provide clear and comfortable sensory experience for users.Home page interface design,in addition to highlighting important information,but also let it play more roles.Planned navigation design.Logo design highlights creativity,adhere to the effectiveness of hyperlinks.（2）user satisfaction promotion strategy of interactive experience dimension:communication and interaction must be fast and personalized.Realize the cross-screen interaction of super live content.Improve the fluency of superbroadcast.We will introduce advanced technologies such as VR,4K and copyright protection to live streaming.The use of bullet screen technology enables the audience to better express their thoughts and emotions.（3）strategies to improve user satisfaction in the dimension of emotional experience:establish and improve the recruitment and management system of commentators.Improve post-game sports coverage.As an important link in sports reporting,live post-match coverage of the CSL is not only a comprehensive reflection of journalists’ sensitivity,professional quality and professional knowledge,but also a great test of media’s comprehensive coordination and response ability.Pay+differentiated operation "co-existing payment model,increase the student package.Live content to provide more services,customer satisfaction besides comfortable sensory experience and meet the diverse interaction experience,mainly on broadcast content should also be giving users more services,this requires enterprises strengthen the professional and interesting sites,such as the characteristic feature of production,professional commentary,continuous tracking reports,around the Chinese super league tournament itself and the events surrounding provide diverse content,users use live platform during the event,not only to attract users in the offseason can also find on live platform for the satisfaction of the Chinese super league tournament.