A Study On The Influence Of Network Subculture On College Students And Its Guiding Strategies

With the development of the network society,the virtual network world has a profound impact on college students,and the network subculture has gradually become the emotional expression of some college students,eroding some college students’ ideas and behavioral cognition to varying degrees.Contemporary college students are known as the "generation born on the Internet".The popularity of college students’ network subculture in the network society not only reflects the pursuit of novelty in reality,but also reflects the social change and life pressure through the network subculture.The network subculture expresses the emotion of decadence and sadness;A happy-go-lucky attitude;Online carnival entertainment;The parody culture of belly laugh reflects the heart of college students and becomes a "barometer" to reflect the inner confession of college students.In November 2019,the party central committee and the State Council issued by the "new era of citizen morals construction implement outline",points out that "profound changes in the international and domestic situation,profound changes under the background of our country’s economy and society,as the market economic rules,policies and regulations is not sound enough,social governance,influenced by bad cultural erosion and network harmful information,moral field still exists some problems." In recent years,network subculture,as a secondary and non-mainstream social culture,has undergone significant changes.In this paper,representative college students from different regions,different levels and different categories were selected to conduct a questionnaire survey.A total of more than 2000 questionnaires were issued.SPSS25 was used for data statistics to conduct an in-depth analysis of the degree of affection of college students in different grades,universities,regions and genders for online subculture.Based on the research status of network subculture at home and abroad,and centering on the basic connotation of network subculture,this paper makes an in-depth discussion on the origin,basic characteristics and related theories of network subculture.The first chapter mainly studies the basic concepts of the generation of college students’ network subculture.This study focuses on how college students’ network subculture uses the historical logic of the development of traditional discourse,popular discourse,network discourse and public discourse to focus on how college students express their feelings and seek comfort online,and how to use personalized language to express the realistic logic of attracting fans’ attention.The second chapter studies the theoretical reference of college students’ network subculture.This paper discusses the evolvement trend of college students’ network subculture diversity,and grasps how to shape network subculture in the dynamic form of foreign culture and western film and television works in cyberspace.Discuss the business model of network subculture in Japan and South Korea.The third chapter studies the main forms of college students’ network subculture.The main forms of college students’ network subculture include popular discourse,entertainment discourse,parody discourse,Buddhist discourse and so on.Discuss and analyze the degree to which network subculture influences college students.On the premise of fully mastering detailed materials,analyze and judge how college students in different regions and at different levels are affected by network subculture.The fourth chapter studies the causes of the influence of network subculture on college students.The communication channels of college students’ network subculture are studied,and the communication knowledge is used to explore how college students’ network subculture can be transmitted through the combination of audio and video and graphics under the perspective of integrating media.The fifth chapter studies the optimization of college students’ network subculture.Under the background of globalization,on the analysis of college students’ network subculture generation logic,construction mode,the main form,propagation mode,based on the study of how to strengthen the mainstream culture propaganda team construction,strengthen the identity of the mainstream culture,college students to explore how to implement the party and the country put forward "three full" work requirements,how to make the college students’ ideal faith into action,make recommendations for the realization of the socialist culture power.It is proposed to carry forward the socialist core values,grasp the initiative of online public opinion,strengthen the mainstream culture propaganda,cultivate students’ moral sentiment with socialist morality,construct the network cultural ecology in the era of all media,and strive to cultivate new people of the era worthy of the great task of national rejuvenation.