Research On The Cultural Communication Of Guizhou Gelao Ethnic Group Beating Mie Eggs Under The Background Of New Media

The beating of eggs is a unique traditional sport of the minorities,which has been passed down to this day after hundreds of years of incubation and baptism of the history and civilization of the Gelao nationality and long-term accumulation and development.It is an indispensable part of the Gelao culture.In 2006,the Gelao nationality "beating the egg" was inscribed into the first batch of intangible cultural heritage list of Zunyi City.In 2007,she won the gold medal of "Traditional Sports Performance" in the 8th Minzu People’s Games held in Guangzhou.In 2012,it was selected into the second batch of "intangible cultural heritage" protection list of Guizhou Province.However,due to the multi-factor influence of social and historical development,the inheritance and development of the Gelao are faced with many dilemmas.This paper studies the cultural transmission of the Gelao’s beating eggs by means of literature,field investigation and interdisciplinary research methods.Firstly,the distribution origin,movement forms,cultural characteristics and cultural communication value of the Gelao group are analyzed.By using the theory of communication for kelao mie eggs the transmission way of cultural communication,media,route of transmission,and analysis find out under the background of new media communication effect to restrict the spread of the playing field that eggs reasons:（1）the backward propagation technology（2）the propagation path of the single（3）the spread of such problems as monotonous content,leading to kelao playing field that eggs by the spread of culture has restricted it.In view of the existing problems,the author puts forward reasonable measures and suggestions.In the era of new media,the author puts forward suggestions on the digital protection and cultural communication of the Gelao beating eggs with advanced digital technology:（1）Improve the digital technology and build the database of "beating eggs" of the Gelao.Digital technology is used to classify and preserve the history and culture,project content,inheritor and other relevant contents of the Gelao Egg,build the intangible heritage database of the Gelao,and incorporate the data of the Gelao Egg into it to provide a data basis for people to understand,participate in and study the Gelao Egg.（2）Constructing digital multimedia communication platform: using mobile new media terminals to build APP,using animation to interact,rationally using social network platform to promote,building "double micro" platform and digital ethnic culture museum.Using digital simulation,new media and other digital technology to build a digital multimedia communication platform,broaden the spread range of beating eggs.（3）to create beat mee egg audio-visual products: the production of beat mee egg-related documentaries,TV dramas,movies,animation,etc...