Research On The Guidance Of Network Public Opinion In Guangxi Colleges And Universities Under The Background Of “Micro-Era”

Due to the rapid development of Internet technology,the network has become a social ideological and cultural distribution and public opinion information amplifier.College students are currently an important force in the online community,and micro-communication,represented by micro-blogs and Wechat,has become the theme of college students’ lives,more and more college students express their views,opinions and suggestions to the society through Wechat,Weibo and other channels.Therefore,the vision of ideological and political work for college students has been extended from the daily campus life to the virtual network world.It is an important task to study the guidance of network public opinion in colleges and universities and to think about the problems and strategies.Based on the background of micro-era,this paper studies the guidance of Network public opinion in colleges and universities in Guangxi.This paper first expounds the concept and characteristics of micro-era,network public opinion and network public opinion of colleges and universities,and then analyzes the guiding ideology,goals and principles of the guidance of network public opinion of colleges and universities,then,through the empirical investigation and analysis of the current situation of Guangxi universities’ network public opinion guidance in the context of the micro-era,this paper studies the problems existing in the network public opinion guidance of universities,and analyzes the root causes of the problems,finally,in the light of the problems existing in the network public opinion guidance of colleges and universities in the micro-era,This paper studies the corresponding measures,and makes clear the significance of the network public opinion guidance of colleges and universities.