The Meaning Production Logic And Communication Mechanism Of Game Spectacle

With the advancement and development of digital technology,mobile online games have increasingly become an important form of mass entertainment.In the current society,the phenomenon of game carnival has become a unique cultural spectacle in the Internet age.Mobile online games are affecting the entire society with a force that cannot be ignored,playing an important role in human culture and communication.Therefore,this article takes Bakhtin’s "carnival theory" as the framework;takes the phenomenal mobile online game "Peace Elite" as a specific case;adopts empirical research methods;explores the generation logic and diffusion mechanism of game carnival phenomenon.First of all,"Peace Elite" has evolved from an online game into a nationwide carnival,which contains a rich production process of meaning behind it.Game producers give the game fun by "coding" the game text.Players get meaning and carnival feelings in the process of "decoding".Secondly,the result of the game is a kind of "shared carnival" in which players complete their identity and obtain positive emotional feedback during the game.Third,the spread and proliferation of game carnival is the result of multi-party mutual construction.Game producers,game players,and media all contributed to this national carnival.Finally,there are some problems hidden behind the game carnival phenomenon,which needs to be viewed critically.Based on this,this article believes that the value and meaning of online games cannot be viewed only by the "right and wrong dichotomy",but as a progressive media force.At the same time,when cheering for the carnival and satisfaction brought about by media technology,we must also be alert to the "alienation" of people dominated by technology.