Research On Marketing Strategy Optimization Of H Education And Training Company

With the rapid development of China’s economy,the income level of residents continues to increase,The family’s investment in children’s education is also increasing.Because of the considerable profit,the education and training market continues to expand,More and more companies are entering the field of extracurricular training in primary and secondary schools,The market competition environment is becoming increasingly fierce.In this context,H education training company is based on the fundamental needs of target customers,optimizing the company’s current marketing strategy has become an urgent need.This article takes H Education Training Company as the research object.Firstly,by consulting relevant documents,analyze the macro environment,competition environment and internal environment faced by H Education Training Company;secondly,take the students who participated in the H Education Training Company training as the survey objects,Conduct investigations and studies from five aspects of personal basic information,and conduct a comprehensive SWOT analysis,supplementary lesson behavior,tutoring learning,tutoring needs and satisfaction,and fully grasp the company’s education and training product strategy,price strategy,channel strategy,promotion strategy status and problems;Thirdly,market segmentation and selection of target markets for H education and training companies,and establish a market positioning for building high-end education and training brands.Finally,the H education training company’s marketing strategy optimization suggestions are put forward: product strategy,that is,comprehensively improve product quality,product differentiation and provide value-added services.price Strategy,it is divided into project pricing strategy,incentive pricing strategy and competitive pricing strategy.channel strategy,the channel system is developed from a pyramid to a flat direction,and the channel media is presented in the form of online marketing.Promotion strategy,namely media strategy,main strategy,business promotion and public relations.In this way,it can achieve the upgrade of teaching products and services,enhance its image among target customers,and promote the healthy development of the company.