Research On Co-Creation Experience Of W Early Education Institutions

With the mature information technology society,many areas have begun to change the way their products marketing and design,especially after 90、00 people step by step into the society,those people don’t like just passively receiving information,hope to be able to get more personalized and targeted products,this is the value of Co-creation experience.Co-creation experience is a process in which the enterprise gives full play to the subjective initiative of customers,provides them with high-quality resources,and cooperates with customers to jointly complete value co-creation activities.For this reason,many Internet companies by creating experience allows users to participate in the company’s products demand analysis,the process of product design,in this process,the user can on the one hand,according to his be fond of their needs,ideas,help us better understand the needs of users,to promote the design quality of the product,better meet the needs of users,on the other hand,through co-experience,users can have a deeper understanding of the functional characteristics and use steps of the product,so as to better promote the product.However,in the current theoretical literature,more researches are focused on value co-creation,and there is a lack of separate researches on the influence of co-creation experience on brand value.By means of questionnaire,literature research,interview and other methods,this paper investigated the co-creation experience of W early education agency,and made a comprehensive analysis of the existing problems in co-creation experience of W early education agency based on the company’s operating status.Suggestions and countermeasures for co-creation experience activities of W early education agency are put forward,mainly including strengthening the understanding of co-creation experience,establishing full-time management personnel,strengthening brand protection and other measures,and guiding the company on how to optimize the promotion of co-creation experience activities.Through the research of this paper,on the one hand,it can improve the design and management ability of co-creation experience of W early education agency;on the other hand,it can help other relevant institutions to understand the influencing factors of co-creation experience and take targeted measures to better carry out co-creation experience.