Research On The Relationship Between Study Tour Situation,Middle School Students’ Emotional Experience And Behavioral Intention

For the tourism industry,as a new branch of the tourism industry,the study tour hidden this huge potential market.Hence,it is of great significance to actively guide students,parents and the whole society to the cognition of research and study tour,and to establish the correct attitude and concept of study tour to promote the good development of China’s research and study tour.The most real and intuitive cognition and evaluation of study tour come from students’ personal experience,and emotional experience is one of the experience types.Emotional experience means that students’ emotional state will change in the process of experience,and the emotional change is closely related to the situation they are in.Therefor,it is very important to comprehensively explore the effect of research travel situation,especially to reveal its relationship with students’ emotional experience and behavioral intention,to guide and improve the quality of research travel.In view of the situation and emotional experience influence on behavior intention,and from the Angle of the situation at home and abroad research studies lackluster travel behavior intention of related research,this research studies students to travel in Fujian province as the research object,from the view point of situation and emotional high school studies the behavior of the travel will,in order to studies of travel planning and management advice.This study draws on the research results of context connotation of various disciplines,combines the characteristics of study tour activities,clarifies the concept of study tour situations,and constructs the dimension system of study tour situations.Based on the theory of emotional evaluation,a hypothesis model is constructed to explore the relationship between study tour situation,emotional experience and behavioral intention.Middle school students from Jinjiang city of Fujian province who had participated in the study tour were selected as the research objects to obtain sample data by means of sampling survey.SPSS22.0 software was used to analyze the collected data of 293 questionnaires on middle school students’ postgraduate travel,and the following conclusions were drawn.(1)The study tour situation is divided into study tour interaction,study tour of time and study tour sites,study tour arrangement and study tour willingness to five dimensions,etc.(2)The content of the study tour situation measurement scale is relatively comprehensive,with good overall reliability and validity,providing a measurement tool for understanding the study tour situation.(3)The five dimensions in the study tour context can significantly positively affect students’ emotional experience and behavioral intention,and the emotional experience positively affects students’ behavioral intention,and presents a partial intermediary effect between the study tour context and students’ behavioral intention.Finally,based on the conclusions of the study and the actual situation of the study tour,this paper puts forward relevant management suggestions.