Research On The Characteristics Of Micro-blog Communication In Large-scale Women Volleyball Matches

With the arrival of the Internet era and the popularity of new applications such as big data and cloud computing,Weibo communication sports news has become a new mainstream communication mode,which is subverting the traditional cognition of low attention and participation in mass sports events,and greatly making up for the shortcomings and limitations of traditional sports media in news communication.This study takes "2018 Women’s Volleyball World Championship " as a case study,and selects Sina Weibo’s push content during the event as the research object.Based on the research methods of literature method,case analysis method,content analysis method,mathematical statistics method and so on,relying on the "5 W" mode,agenda setting theory correlation Theoretical analysis of the "2018 Women’s Volleyball Championship" Weibo communication in the main body of communication,communication content,media,communication audience,communication effect of five aspects of communication characteristics,and combined with Weibo,We Chat public number and traditional media communication mode,using comparative analysis to make a comparative analysis of the three,summed up the advantages of Weibo communication mode.Through the in-depth analysis of the case of Weibo communication in the "Women’s Volleyball World Championship 2018",this paper combines theoretical discussion,case analysis and data support to explore the characteristics of Weibo communication in the 2018 Women’s Volleyball World Championships,with a view to providing constructive borrowing for Weibo communication in large volleyball events Comments.This study is based on the #2018 Women’s Volleyball World Championships #Weibo topic content analysis,through the analysis of the following conclusions:communication subjects have differences,need to strengthen the degree of professionalism;communication content text and forms,discourse advantages and disadvantages;Weibo media features significant,for volleyball competition brand;Weibo audience range,there are still excavated audience;Weibo communication volume fluctuations,has a large room for promotion.At the same time,this study provides the following suggestions for the Weibo dissemination of large-scale volleyball events and even the official Weibo operators of large-scale volleyball events: Professional platform;strengthen the stability and characteristics of all aspects of communication content;strengthen the cooperation between new and old media to enhance the attractiveness of volleyball itself;meet the needs of the audience to enhance the user’s sense of use;ensure the strength of Weibo communication,establish a communication effect evaluation system.