Research On Consumption Behavior And Influencing Factors Of CBA Fans In Sichuan Province

With the development of society,China’s sports market is booming.However,in China,basketball is one of our favorite sports,and the market share of basketball is also higher and higher.As the top professional league in China,CBA is growing in scale,and there is an endless stream of spectators coming to watch the game,and tickets are sometimes hard to get.Under such circumstances,basketball fans have great potential in the consumer market.Basketball fans are the main consumption force of CBA clubs,which provides great help for the development of CBA clubs.Therefore,the club should pay more attention to the consumption behavior of basketball fans,so that the consumption needs of fans can be met,so as to make the club healthy and sustainable development.The society is getting better and better,the economy is also growing,people’s wages have been correspondingly improved,there is surplus money and spare time to participate in sports activities for sports consumption,forming the awareness of sports consumption,the concept of fans’ consumption is also formed.This paper takes Guangdong South China tiger,Liaoning Feibao and Sichuan Blue Whale clubs as the main research clubs.For example,Guangdong and Liaoning teams have invested a lot of money in recent years.Their teams will recruit strong athletes and famous coaches.Their strength and achievements are rising continuously.Their performance and popularity have been growing rapidly,and they have gained the love of a large group of basketball fans.Basketball fans also prefer to watch their home games,and the number of fans increases.Sichuan Blue Whale club,as a local team in Sichuan,has a champion history and has made progress in recent seasons,which has won the support of many local fans in Sichuan.Therefore,this paper chooses the three teams as the research object,and explores the consumption behavior of the fans of the three teams.According to the relevant characteristics of the fans of the three teams and the reasons affecting their consumption,this paper summarizes and improves them,so as to help the team get better development.Moreover,we should use the research results of these three teams to inspire other CBA teams.To sum up,the rapid development of CBA Basketball League is inseparable from the consumption of fans,so this study is necessary.Moreover,there is the top basketball league NBA in the world,and there are many basketball clubs subordinate to NBA because fans earn and get a lot of benefits.But only a few teams in China’s CBA Basketball League are profitable,most teams do not get a lot of income,and some teams are operating with reverse funds.Under such circumstances,we have to think about the management and operation of CBA team,how to meet the national situation of our country,and how to develop reasonably and rapidly.After the investigation,we will make some comparisons between the management methods of CBA team and NBA team,put all the data together for research and comparison,find out the differences and similarities between us and NBA team,analyze the good and bad,summarize and sublimate the results,help CBA team to improve,and find ways to improve our management system.At the same time,we should also promote our own national CBA League to get better development in the international market.This paper uses the principles and measures of sports,sociology,economics,management and other disciplines.Based on the analysis of the principle and the origin of the definition of relevant views,this paper takes the fans of Guangdong South China tiger,Liaoning Feibao and Sichuan Blue Whale club as the research objects.Through questionnaire research,we can get the data at the first time,drill and study the characteristics of fans’ consumption behavior and the influencing factors of fans’ consumption behavior in the above three clubs,and get the results:first,the fans themselves have differences,so the sports consumption ways and contents of fans are quite different.Secondly,the sports consumption motivation of fans is based on the team performance,star effect and physical consumption.However,the key factor affecting the sports consumption mode of fans is the subjective factors of fans,and the objective factors have less influence on the subjective factors.