Research On Satisfaction With Public Service Of National Fitness Based On The Customer Satisfaction Theory

Understanding residents’ satisfaction with the public service of national fitness in Guangzhou,based on customer satisfaction theory,the methods of literature,mathematical statistics,and theoretical analysis are used to analyze public service supply of national fitness in this paper.Combined with the deficiencies in supply side of national fitness,some paths improving satisfaction are put forward to promote residents in Guangzhou to enjoy high-quality service of national fitness.The main conclusions are as follows:1)There are 6 potential variables and 41 observable variables in the satisfaction with the public service-supply of national fitness in Guangzhou.The potential variables includes public expectation,perceived quality,perceived value,public satisfaction,public complaint and public trust.2)The different variables have different influences on satisfaction with the public service-supply of public fitness in the model.It is a significant association for resident’s perceived quality and perceived value,their satisfaction and trust.However,It’s a positive association for resident’s expectation and their perceived quality,their perceived value and satisfaction,and their satisfaction and complaint.At the same time,resident’s perceived quality and their satisfaction is low-and middle-correlation.It’s a less positive association for resident’s expectation and perceived value,their complaint and trust.3)The public satisfaction has the greatest impact on public trust.At the same time,perceived quality and perceived value also have a greater impact on residents’ satisfaction.The indicators of perceived value are relatively significant with residents’ satisfaction.And there are relatively significant in perceived quality,such as implementing of fitness policy,the residents’ participation degree in making fitness policy,resident’s participation degree in implementing fitness policy,the speed of fitness feedback,sports’ supervision channels,complaint channels,social sports instructors.In order to improve the efficiency of service supply in national fitness,meet the residents’ maximized demand for fitness,the following aspects should be take measured: 1)making full use of the reasonable application to block chain in the public service supply of national fitness to achieve precise matching between supply and demand.2)Building a diversified talent training ways to ensure the effective supply of talents.3)Creating an integrated development model of online and offline fitness,and promoting residents’ fitness into their daily lives.4)Strengthening the sports social organization’s construction and improving their supply abilities.