Research On Public Service Evaluation Of Nanchong Stadiums Based On Customer Satisfaction Index Model

Sports venues are important public infrastructures needed for people’s daily life,and their carrying capacity and service quality directly affect public satisfaction evaluation.To this end,we must continuously improve the service level of stadiums to meet the needs of the masses for exercise.However,as we concerned the current situation,the researching link is still weak to manage our country’s sports stadium service qualities.and it is still in the preliminary exploration stage.This research focuses on the public service status of Nanchong’s stadiums and gymnasiums.This article aims to interpret the relevant elements of the existing literature,taking Nanchong Citizen Fitness Center as the research object,based on the American customer satisfaction index model,and the American customer satisfaction index model.It is an index model used to analyze the information provided by enterprises.Customer satisfaction of products and services includes multiple causal variables,such as customer expectations,perceived values,perceived qualities,customer loyalties,customer complaints,and many other concepts.Use the customer satisfaction model to understand the degree of customer satisfaction with the sports services provided by Nanchong stadiums,explore the current problems and deficiencies in the management,operation,and public services of the stadiums in Nanchong,and explore the customer satisfaction of the stadiums’ public services Assume the relationship between the hypothesis variable and the result variable,construct the service satisfaction concept and measurement model,and verify it.Mainly use empirical research methods to provide corresponding theoretical basis for customer satisfaction evaluation of stadiums,and to enrich service quality management theory,provide necessary customer satisfaction evaluation and evaluation basis for stadium construction,and combine relevant service theories to provide Nanchong City Stadium Continuously improve the level of public services and propose targeted countermeasures to guide the quality management of their public services.This model contains seven latent variabilities.That are venue images,customer expectations,perceived qualities,perceived values,customer satisfactions,customer loyalties,customer complaints,and their mutual causalities.Research confirms:In Nanchong stadiums,customer loyalty affects the image of the stadium,and at the same time the perceived value and perceived expectations are also affected;perceived quality and customer expectations have a direct impact on perceived value;the significance of customer satisfaction is directly related to perceived value and perceived quality Relationship: customer complaints,customer loyalty,and customer satisfaction affect each other.Specific to the public service: First,due to many factors such as quality,price and service,it has a positive impact on the public service of the venue,the expected attitude of customers,the expectation of demand,and the public service of customers.Second,the customer’s demand for public services and the purpose of use have a positive impact on the subjective evaluation and perceived value of public services.Third,customer satisfaction with venues’ public services and the overall satisfaction with venues are directly related to customers’ demand for public services and their subjective evaluation.In order to improve the customer satisfaction of stadiums and stadiums in Nanchong and realize the continuous development of stadium public services,this article puts forward the following suggestions: 1.Improve the perceived quality of stadium public services,because it has a decisive effect on the development of stadiums.Improving stadium service levels must be the first requirement.And conduct extensive research in the market to grasp the real needs of customers,and adjust the service target for this purpose to gradually improve the satisfaction of the venues’ public services;second,narrow the venues’ public service quality marketing gaps,and constantly improve the organizational information and publicity system to reduce inefficiency Dissemination of information and unscientific information,try to eliminate negative impressions;Third,improve the quality of public service human resources in venues,service personnel are an important part of public services,and improve the enthusiasm,quality and professionalism of service personnel through various training methods At the same time,it pays attention to the communication and communication with customers,laying the foundation for improving the public service of the venue;fourth,improving the perceived quality of the public service of the venue.The interests and needs of customers are also an important part,and attention should be paid to this aspect,so that customers can be more satisfied during sports,and gradually be recognized by customers,so as to improve the public service of the venues.