Analysis Of Campus Culture Construction Under The Background Of "Pan Entertainment" Of Network Live Broadcast

"Pan entertainment" is a cultural phenomenon produced by Internet media to meet the needs of modern people.The so-called "Pan entertainment" phenomenon refers to a kind of cultural phenomenon that takes consumerism and hedonism as the core,modern media(TV,drama,network,film,etc.)as the main carrier,shallow and empty content,even at the expense of vulgar,funny and playful ways,and tries to relax people’s nerves and achieve pleasure through theatrical and indiscriminate performance.2016 is known as the "first year of online live broadcasting".Capital pursues profit and the host competes maliciously.The live broadcasting chaos is forbidden repeatedly.The platform plays the edge ball of law to maximize the benefit.In order to ensure the healthy and orderly development of the Internet and the growth of teenagers in a healthy net land,in recent years,the national network information office and other relevant departments have made great efforts to manage the network environment and rectify the live network content.The university is a place of higher education produced by the development of social progress and an important position for the output of senior intellectuals in a country.This place for specific groups of people is bound to form a specific cultural phenomenon,that is,the campus culture of colleges and universities.The spread of "Pan entertainment" culture along with the convenience of network live broadcast technology erodes the traditional campus culture system of our country and brings certain impact on the construction of campus culture.This paper uses four methods: literature analysis,questionnaire survey,system analysis and case analysis to explore the evolution and adjustment of the campus culture system structure and development direction when the traditional campus culture of our country encounters the cultural impact of "Pan entertainment" of network live broadcast.This paper consists of the introduction and the four chapters.The first part is the introduction,which describes the background of the research on "Pan entertainment" of network live broadcast and the current situation of the research on campus culture in Colleges and universities;the second part,in the first chapter of the paper,analyzes the development of network live broadcast and the causes of "Pan Entertainment";the third part of the paper,taking Wuhan Institute of Technology,Wuhan Polytechnic University and Wuhan University of Communication as the survey samples,Using questionnaire survey method to understand the development of "Pan entertainment" of network live broadcast in Colleges and universities,as well as its influence on campus culture;The fourth part analyzes the possibility of common development between network live broadcast and campus culture construction of colleges and Universities,and puts forward the benign combination ways of the two,and actively responds to the challenges arising from the combination of the two Chapter one puts forward countermeasures and methods to lay a solid foundation;part five analyzes the innovation and management methods of campus culture construction under the background of "Pan entertainment",puts forward guidance strategies for college students under the current network background,builds a new learning mode of "live broadcast + education",and renews the campus system according to the new learning environment,so as to achieve the goal of "Pan entertainment" under the background of "Pan entertainment" The good combination of network broadcast and campus culture construction.