| In recent years, with the gradual attention to electronic sports by mainstream media, the misunderstanding that “electronic sports is online game” is dispelled. In view of the great rivalrousness and ornamental value of e-sports games, live-broadcasting platforms came into being in the past two years. On February 25, 2016, e-sports industry is focused on by Morning News program of CCTV again. It pointed out that e-sports has become the hot spots for investors, and e-sports live-broadcasting has a good prospect in earning money. At present, by virtue of its original features of openness and pluralism, e-sports live-broadcasting platform constantly make integration and innovation in content based on UGC pattern in the development. Meanwhile, it is developing towards the trend of pan entertainment in order to better meet the needs of the public.However, as a new industry, live-broadcasting platform still has variously inevitable problems in the back of its flourishing development, such as excessive cost for live-broadcasting, less attraction to the audiences, lack of regulations among the platforms, contending blind for star hosts, low overall quality of employees, insufficient professionalism comparing with traditional sport items, serious capital bubbles.And for the current problems. I put forward the preliminary development ideas: in addition to establish a impeccable system, live-broadcasting platform should also be good at cultivating excellent anchor, innovating business model, building IP of high identification degree,and so on;at the same time,making judgement for its future’s development trend of pan entertainment. |
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