Research On The Operation Mode Of Fitness Light Assets Enterprises

In recent years,various favorable policies for national fitness have been introduced continuously,and national fitness has gradually become a national strategy,which has a strong driving force for the development of the fitness industry.With the rapid economic development today,people’s living standards have been improved,and the demands for sports and health have become more and more diversified.However,due to the fierce competition,the traditional fitness industry has ignored people’s needs,pursued marketing too much,and the operation is not ideal,gradually failing to meet the diversified demands of customers.On the one hand,customers are looking for new business forms that can meet their diversified needs,and on the other hand,traditional gyms are also urgently seeking a new way out.Therefore,fitness asset-light enterprises are gradually emerging in the market.In this paper,using the literature material method,case analysis method,interview method,questionnaire survey and mathematical statistics,to Happy Cycle as an example,the Happy Cycle operation mode in-depth research,understand the Happy Cycle operating condition,analyzes the Happy Cycle operating process,summarizes its operation management experience and operation mode,can help operators understand fitness light assets of enterprises from the perspective of managers,seize the operating core,clear operation strategy,for the development of our fitness asset light enterprises.The results are as follows:(1)The fitness asset-light enterprise has a novel operation modelHappy Cycle spinning to create a unique marketing idea,the idea into their daily operations,create a harmonious movement of atmosphere promote the sense of belonging,members pay by time,live teaching recognised by most of the members,because only do a fitness program to ensure the professional coach,building the high quality courses,the whole operating process of benign loop,also attaches great importance to the summary from the operational data member exercise habits,be fond of course,for the coaches and the arrangement of courses provides basis,at the same time attaches great importance to the members’ feedback and timely adjust,improve the experience of members.(2)Fitness asset-light enterprises have good prospects for developmentFitness light asset business model innovation,less investment,easier than traditional health club management,give full play to the role of the Internet,at the same time for activists novel provides a convenient platform for the gym,most suitable for fitness enthusiasts,high operation cost,low profit in traditional health club,the circumstances of the service quality not guaranteed,the formats can meet the needs of consumers to the pursuit of high quality health services,good prospects for development.In the process of operation,such enterprises can create a special fitness APP platform according to their own unique operation projects and combine with the Internet to bring convenience to consumers,which is the trend of the future development of the fitness industry.(3)Fitness asset-light enterprises do not have a systematic operation systemFitness asset light enterprise project is relatively single,usually can’t meet the fitness needs of all people,to the project demand big fitness enthusiasts isn’t the best choice,and its area is finite,equipment number is not much,usually the peak when the condition of the equipment are inadequate,resulting in a decline in the user experience,and the forms at present in domestic development is not yet mature,in the process of operating the coaches level is uneven,management personnel didn’t systematically dissertate the ability insufficiency,the operation mode of system,at the same time,the traditional model entrenched,want to completely break through the bottleneck of traditional fitness club is difficult.(4)Market development norms and industry system of fitness asset-light enterprises need to be established.In this paper,the author studies on Happy the Cycle spinning belongs to the industry’s leading enterprises,because of its managers have more than 10 years experience in traditional fitness club operation,know the pain points of traditional fitness club,so in the Happy Cycle targeted in the process of operation,good operating results,but the industry has not yet reached the Happy Cycle operation,so for entrepreneurs who want to enter the industry,you need to create the standard industry system,with advanced management experience,as well as to upgrade the reform and innovation,so as to form a good business environment,Promote the high-quality development of the fitness industry in the new era.