| Since the 18 th National Congress of the Communist Party of China(CPC),General Secretary Xi Jinping has made many important speeches in public on various occasions,and his superb discourse art has been demonstrated incisively and vividly.The discourse of General Secretary Xi Jinping is different from the political discourse in the past.His discourse is always full of vitality,fascinating,and has a unique charm of discourse.His unique discourse characteristics and discourse style are fully evident between the lines.The discourse of ideological and political education in colleges and universities is an important support for the ideological and political education in colleges and universities.The propaganda effect of the discourse of ideological and political education in colleges and universities is related to the important task of whether the teaching content can really make students’ ears,minds and hearts.It is of great significance to study and draw lessons from Xi Jinping’s discourse art for the promotion of the propaganda effect of ideological and political education in colleges and universities.The main content of this paper revolves around the following aspects:The first part is the introduction of this paper.It mainly clarifies the purpose and significance of this research,and summarizes the current research situation at home and abroad.On the basis of clear research ideas and methods,the innovation of this paper is explained.The second part is the introduction of discourse art in the discourse of ideological and political education.This paper mainly clarifies the basic concepts of discourse,discourse art and discourse of ideological and political education in colleges and universities,in order to prepare for the further research in this paper.The third part mainly studies and analyzes the causes,characteristics and styles of Xi Jinping’s discourse art.The external expression and internal logic of Xi Jinping’s discourse art are clarified,and the characteristics and styles of Xi Jinping’s discourse art are sorted out,summarized and analyzed.The fourth part mainly studies the enlightenment of Xi Jinping’s discourse art to the promotion of the discourse art of ideological and political education in colleges and universities and the specific path of the promotion of the discourse art of ideological and political education in colleges and universities.Based on the analysis of the inspiration of Xi Jinping’s discourse art to the discourse art of ideological and political education in colleges and universities,and the analysis of its value and significance to the discourse of ideological and political education in colleges and universities,an effective path is deeply studied. |