The Enlightenment Of Xi Jinping’s Language Art To The Discourse Of Ideological And Political Education In Colleges And Universities

Since the 18 th National Congress of the Communist Party of China(CPC),Xi Jinping has put forward many new discourses and views in a series of articles and speeches,forming Xi Jinping thought on socialism with Chinese characteristics for a new era,and also displaying Xi’s unique language art.Unlike previous political discourse,Xi’s language is always engaging and energetic,revealing his unique linguistic charm and providing a practical model for the development and innovation of ideological and political education discourse in colleges and universities in the new era.Whether college students can truly internalize and externalize the ideological and political education discourse in colleges and universities directly affects the actual effect of ideological and political education in colleges and universities,and must be constantly innovated and developed in practice.Since the birth of "Xi-style language",academics have conducted in-depth studies on the value of Xi Jinping’s language art and its important inspiration.In this context,studying and learning from Xi Jinping’s language art has great significance for the development of ideological and political education discourse in universities.Xi Jinping’s unique and influential language art can bring more possibilities for the development of ideological and political education discourse in colleges and universities.Through an in-depth analysis of Xi Jinping’s writings and speeches,this article argues that Xi’s unique and charming linguistic art comes from his rich work experience,profound academic cultivation,solid theoretical education,strong people’s sentiment,inheritance of good literary style and excellent linguistic ability,and these factors have contributed to the formation of the four distinctive features of Xi’s linguistic art.In addition,Xi Jinping’s language art has also produced significant practical value in its use,advancing ideological and political propaganda,uniting the forces for the realisation of the Chinese Dream and promoting the development of Marxism.On this basis,this paper analyses the necessity of Xi Jinping’s language art for guiding the discourse of ideological and political education in colleges and universities,and explores the value implication of Xi Jinping’s guiding the discourse of ideological and political education in colleges and universities,with a view to solving the practical dilemma faced by the discourse of ideological and political education in colleges and universities and the urgent need for discourse innovation of the discourse of ideological and political education in colleges and universities.Finally,combined with the previous analysis,this paper puts forward effective countermeasures in four aspects of the discourse subject,discourse concept,discourse content and discourse mode of college ideological and political education discourse by drawing on Xi Jinping’s language art to guide college ideological and political education discourse,so as to promote the improvement of the ability of the subject of college ideological and political education discourse,the transformation of discourse concept,the optimization of discourse content and the renewal of discourse mode in the new era,and thus enhance the vitality of college ideological and political education discourse.This will enhance the vitality,infectiousness and persuasive power of ideological and political education discourse in colleges and universities,and promote the innovative development of ideological and political education discourse.