Research On The Ideological And Political Education Of College Students In The Mode Of Convergence Media

Today,with the rapid development of the information age,under the promotion of the national strategy of media convergence,Internet technology has been integrated into all aspects of the media.Based on the advantages of traditional media and new media,a new media model,namely convergence media,has emerged.As a carrier of ideological and political education,the production and promotion of media should not be ignored in the process of carrying out ideological and political education.Compared with the traditional educational concepts and methods,how to establish a new educational model and make ideological and political education more perfect in the convergence media needs to stand on the shoulders of the predecessors to constantly summarize experience,innovate and optimize in practice,and conform to the development requirements of the new era.Research aims to college students' ideological and political education work under new era background of actual state and development problem to conduct a comprehensive thinking,deeply in this paper,the convergence media using the utility,in the ideological and political education work under the convergence media and try to explore methods and countermeasures to strengthen the ideological and political education work,in order to help college students' ideological and political education work.First of all,the introduction briefly explains the historical background and research significance of the convergence media,and further sorts out the relevant research results at home and abroad based on the literature.Secondly,starting from the core concepts of traditional media,new media and convergence media,this paper deeply analyzes the development of ideological and political education in different media,and puts forward the feasibility of carrying out ideological and political education in the context of convergence media.Again,the college students to use the media cognitive and integrating the present situation of the media is analyzed,through the form of questionnaire survey,real and effective data obtained,and the data collection and analysis,it is concluded that the ideological and political education of contemporary university students in the convergence media environment facing the opportunities and challenges,which can realize the financial media mode,to constantly improve the level of ideological and political education,need to face the convergence media opportunities and challenges in the ideological and political education work.Finally,through the study of the comprehensive analysis and discussion of the above problems,combining with the development of convergence media present situation and future development trend of the education,to strengthen college students' ideological education work was analyzed,and the method of path,i.e.to the formulation and implementation of the policy rules,give full play to their role as the position of colleges and universities,and constantly strengthen guidance and education for college students' itself,to better promote the ideological and political education work in the effective use of the stability of the convergence media.