Research On Shaanxi Province Cycling Development Strategy Under The Background Of "National Games For The People"

The Shaanxi Province cycling race started after the National Fitness became a national strategy,and the holding of the 14 th National Games has brought major opportunities for the development of Shaanxi cycling races.Especially since the implementation of the National Games for the benefit of the people,Shaanxi Province cycling races have continued to increase,and the level of the competition has been increasing.Types,scale,and participants have changed significantly,the people have benefited significantly,and the level of cycling has been improved.Although domestic cycling races are developing vigorously,race organization management is still in its infancy,facing difficulties such as insufficient commercial operation,lack of a complete race organization system,and low participation by the masses.Therefore,this article takes Shaanxi Cycling Race under the background of the National Games to benefit the people as the research object.Data method,expert interview method,field survey method,mathematical statistics method,etc.,to understand the development history of cycling in Shaanxi Province and related information,conduct research on the current situation of cycling races in the province,and analyze the advantages of cycling in Shaanxi Province,Disadvantages,opportunities and threats,explore the relevant factors restricting the development of Shaanxi cycling races,and put forward specific development strategies to provide references for Shaanxi cycling races.The following conclusions are drawn through research:(1)After the National Games Huimin proposed,the number of bicycle races in Shaanxi Province has increased significantly;in terms of project settings,it is not only in line with the National Games competition events,but also pays more attention to the development of mass cycling events;the number of participants is also increasing.The more extensive the event has spread to 10 prefecture-level cities across the province.In addition,bicycle races in our province are dominated by the government,and have accumulated a lot of experience in track planning and layout and event planning and organization.It can be seen that the National Games has promoted the rapid improvement of the level of cycling competitions,improved the level of cycling,improved the inclusiveness of cycling,and created a strong atmosphere of mass cycling.(2)The advantages of the development of cycling events in Shaanxi Province are mainly reflected in the policy support and economic support of the local government of Shaanxi Province;the convenience provided by the government-led races;the 14 th National Games improves the atmosphere of mass sports;Shaanxi Province has abundant tourism resources;the masses basically have Cycling technology;the province’s bicycle races are tilted towards mass cycling;the accumulation of a lot of race experience.However,there are also policy competitions in other projects in the province,lack of comprehensive competition management methods,insufficient commercialization,single type of competition,low participation of the people,lack of competition system,low level of competition management and operation,lack of professional technical leadership and leadership.Lack of disadvantages such as referees and coaches.(3)The opportunities for the development of cycling events in Shaanxi Province are mainly reflected in the development dividends of the sports industry,the rapid development of my country’s economy,the reference value of well-known events,the development of aerial photography technology,the entire live broadcast of the events,and the development of outdoor APPs.Challenges mainly include favorable policies for various sports events,limited social resources and market support,differences in economic levels,poor business environment in the province,extensive development of domestic bicycle brand events,and a small scope for propaganda,live broadcast and broadcast of events in the province.Aiming at the problems of Shaanxi Province cycling races,this paper proposes the following development strategies: Continuing the advantages of the National Games for benefiting the people;building an organization and management system for cycling races;stimulating the enthusiasm of the masses to participate in cycling races;forming a distinctive brand of cycling races in Shaanxi Province;accelerating the cycling race market development.