A Study Of The Development Strategy Of Shandong Yingcai College

During the 1960's and the 1970's, Types of the higher vocational education have been diversified in countries around the world. And higher vocational education like bamboo shoots has a vigorous development. Since the reform and opening up, China's social, economic and science and technology has been rapid developed. And the higher vocational education has also appeared in a situation of unprecedented prosperity. With the development of economy, the adjustment of industrial structure and innovation of information technology, the demand to specifications and level of talent in enterprises became higher and higher. That makes the higher vocational education face with severe challenges in terms of educational philosophy, teaching staff structure, training model, curriculum and social employment.Facing the new situation of the survival and development, strategic research, strengthening the building connotation, the increase in the amount of education and teaching must be conduct for the higher vocation education to obtain a competitive advantage.Drawing on the theory and methods of enterprise strategic management and experiences of domestic and foreign higher vocational education development, we put forward the development of strategic objectives and strategic choices, and researched the strategic measures of Shandong Yingcai college on the base of environmental analysis. So the paper provides theoretical and practical support to the implementation of strategic management in Shandong Yingcai college.Firstly,this paper presents the relevant theories of strategic management, including strategic, strategic management, strategic management methods of analysis as well as domestic and international strategic research areas of higher vocational education related theories; Then Applying the SWOT analysis, we analysis the external and internal environment of the college. And according to the strategic objectives, we make the choice of development strategy for the college on the basis of analysis of environment and SWOT. In the end, the paper puts forward strategic measures in seven areas. Constructing distinctive talent cultivation model, and enhancing the core competitiveness; Strengthening the construction of disciplines, specialties, curriculum, and improving the connotation of the college; Imposing cooperation of college and enterprise and combination of working with learning,and conducting the cooperation of teaching, research and production; Standing out practice teaching link, and constructing practice teaching system; Constructing the supervision and control of education quality, and improving teaching quality; Emphasis on employment; Strengthening the teaching staff, especially the "double-master" teachers.