Research On The Influence Of College Students’ Entrepreneurship Passion On Entrepreneurship Intention

Entrepreneurship activities are the key driving force for the improvement of economic and social development in the context of the new era.At present,scholars mostly study entrepreneurs’ entrepreneurial activities from a rational perspective,and seldom pay attention to the role of irrational factors in entrepreneurial activities.However,as an activity full of hugr challenges and uncertainties,entrepreneurship is often accompanied by irrational factors in the entire processes of entrepreneurship.Entrepreneurship passion is regarded as a positive emotional experience,and its importance and driving effect on entrepreneurial activities has also received widespread attention.The entrepreneurial practice of many entrepreneurs shows that passion is a powerful motivation for entrepreneurs to overcome various difficulties and obstacles.Without entrepreneurial passion,it is difficult to stimulate entrepreneurs’ intention to start a business.Therefore,understanding what entrepreneurial passion is and exploring how to support individual college students with an entrepreneurial passion to increase entrepreneurial intention has become an important topic of practical significance in the field of entrepreneurial theory and practice.Based on the actual entrepreneurial situation in China,this research explores the important influencing factors of college students’ entrepreneurial intention from the perspective of positive emotions,based on the existing research results of entrepreneurial passion,entrepreneurial learning,and entrepreneurial intention at home and abroad,and combined with the model of Theory of Planned Behavior.This research builds a model of the relationship between entrepreneurial passion,entrepreneurial learning,and entrepreneurial intention by adding the intermediary variables of entrepreneurial learning,and further explores and discusses the the specific mechanism impact of entrepreneurial passion and its five dimensions of pleasure,flow,resilience,adventure and identity on entrepreneurial intention.This research takes college students in Nanjing as the research object,collects data samples of 432 college students through online and offline questionnaire surveys,and uses statistical analysis software such as SPSS to carry out an empirical analysis of the research models and theoretical hypotheses.The main findings of this research are:the five dimensions of entrepreneurial passion have a significant positive impact on entrepreneurial intention;the five dimensions of entrepreneurial passion have a significant positive impact on entrepreneurial learning;entrepreneurial learning has a significant positive impact on entrepreneurial intention;entrepreneurial learning plays a part of the mediating role between entrepreneurial passion and entrepreneurial intention.Based on the empirical results,this research puts forward several constructive opinions from the government,society,universities,and the university itself,to stimulate the entrepreneurial passion of college students,enhance the motivation of entrepreneurial learning,and then increase the intention of college students to start a business in my country.This research makes up for the relative lack of empirical research on the entrepreneurial passion,entrepreneurial learning,and entrepreneurial intention of college students in China,and further expands the application scope of the Theory of Planned Behavior in predicting the entrepreneurial intention in the context of college students’ entrepreneuria activities.This research is a useful exploration of applying learning and emotional factors to the research process of college students’ entrepreneurial intention in the pre-creative stage,and provides a more important practical basis and theoretical reference for enriching the research of college students’ entrepreneurial intention.