Research On The Current Situation And Improvement Strategy Of Front-end Training Service Quality Of ZG Training Company

In 1994,China formally has the full function of the Internet,along with our country economy continues to develop,the Internet industry to grow and there are many outstanding enterprises,these companies to help traditional industries to reduce operating costs,improve production efficiency,at the same time the software via the Internet has changed our life,created a large number of jobs.The rapid development of Internet companies increased the demand for IT,but IT applications of higher colleges and universities there is a big gap between the demand of talented persons and enterprises,skills training company to fill the gap,at the same time by the circle of the financing of IT training industry,under the promotion of capital,more and more new players into the IT training industry,increase the market competitive pressure,The increasing complaints of trainees about the training service have affected the development of the market.In this paper,the former end students as the research object,through the study of relevant theories and literature,put forward suggestions for the improvement of front-end training service quality,and ultimately improve the company’s market competitiveness.First of all,service evaluation indicators are constructed and investigated according to the customer satisfaction model,and basic service evaluation indicators are designed and improved by training the complaint data of trainees.Then,by learning the service quality evaluation model,The dimensions of service evaluation indicators were reduced to five dimensions of tangibility,reliability,relevancy,assurance and empathy,and subdivided into 22 evaluation indicators,and then the students were surveyed in the form of questionnaires.Secondly,the evaluation obtained from the survey is processed and the gap between expectation and perception is obtained.First,the reliability analysis indicates that the survey results can be adopted,and then the gap between expectation and perception is calculated.According to the gap value,it can be concluded that trainees’ satisfaction with front-end training service is not high,and the training service can be further improved.Finally,this paper analyzes the reasons of the decrease of the quality of the training service,and puts forward Suggestions for improvement,based on students’ evaluation of training service and objective analysis,find out the main reason for decline in mid-december,front-end training service quality,based on the theory of customer relationship management,aiming at the existing problem of mid-december,front-end training service put forward some effective improvement measures,improve the quality of service of the front-end training,Improve front-end student satisfaction through quality service.In this paper,through service management,human resource management and management information system to ensure the implementation of front-end training service improvement.The front-end training quality improvement and promotion has a guiding role,at the same time for the IT training industry service improvement and promotion to provide a reference.