The Relationship Between Family Rearing Patterns And Impulsive Buying Of College Students:The Mediating Effect Of Self-control And Its Intervention

With the vigorous development of China’s social economy,people’s consumption level is improving.There are more and more shopping festivals such as 618 and Double 11,which brings more and more consumption problems.College is a key turning point in life.Although most college students have not yet achieved economic independence,their own consumption problems cannot be underestimated.The consumption problem of college students is mainly reflected in impulsive consumption.It is this behavior of blind consumption to satisfy their own desires that has become the root cause of illegal lending phenomenon such as "campus loan" in colleges and universities.Therefore,it is of great significance to explore the causes of college students’ impulsive consumption.This study aims to study the status quo of college students’ family rearing patterns,self-control and impulsive buying,analyze the relationship among the three,and intervene the self-control level of college students through group psychological counseling,so as to reduce impulsive consumption.This study is divided into two parts: The first is to obtain the status quo of college students’ family rearing patterns,self-control and impulsive buying by issuing a scale and conduct an in-depth study on the relationship among the three.In the second study,targeted group psychological counseling programs were designed to verify whether it was effective in improving college students’ self-control level and reducing impulsive consumption.The results are as follows:Study 1 shows that:(1)There are significant differences in the family rearing patterns of college students in gender,grade,place of residence,educational level of parents and family economic condition,but no significant differences in family status;The s elf-control of college students is significantly different in grade,family status,parents’ education level and family economic condition,but there is no significant difference in gender.There are significant differences in gender and grade of college students’ impulsive buying,but no significant differences in parents’ educational level and family economic conditions.(2)Paternal rejection,paternal overprotection,maternal rejection,maternal overprotection were positively correlated with impulsive buying,but negatively correlated with self-control.Paternal emotional warmth and maternal emotional warmth had a significant negative correlation with impulsive buying and a significant positive correlation with self-control.Self-control is negatively correlated with impulsive buying.(3)Self-control has a significant mediating effect on the relationship between family rearing patterns and impulsive buying.Specifically,self-control plays a partial mediating role in the relationship between father’s rejection,mother’s over-protective parenting style and college students’ impulsive buying.Paternal overprotection,paternal emotional warmth,maternal rejection,maternal emotional warmth and impulsive consumption were completely mediating.The second study shows that: the subject of self-control group psychological counseling can effectively improve the level of college students’ self-control and reduce the impulse spending.