| CUBA,as the college students’ own league,shows the connotation of campus sports culture with the overall image of college students.With the help of the campus environment of CUBA League,the college football fan group develops very fast and has become a typical representative of the contemporary football fan group.They are not only the receivers of the common campus sports culture,but also the practitioners and disseminators of campus sports culture with active behaviors and forms.College football fans construct their identity through various campus practices and media practices,and continuously strengthen their identity attributes through various practical activities.As CUBA is a typical campus basketball competition,college students’ fans gradually realize the sharing of meaning and emotional identity in the process of CUBA ceremony and meaning space,which brings positive value significance to campus sports culture.Paper fans in taiyuan university of science and technology as a case for investigation and analysis,to distinguish the taiyuan university of science and technology type of main fans,analyze the factors of affecting their identity is spread with the help of the concept of ritual theory,through ritual symbols are used to build the whole CUBA symbolic ceremony of space,analysis of the construction of the college students fans identity CUBA path.The research conclusions and recommendations are as follows:1.CUBA league system,the spiritual and material culture all conform to the trend of the development of the contemporary campus sports culture,attaches great importance to the fans’ position and role of college students,has become the college students’ leisure time to participate in basketball,the fans watching the basketball match is better choice,at the same time into the campus,is closely linked with fans,fan culture has gradually mature.2.According to the different behaviors of fans participating in matches,the paper divides fans into three types: supporters,followers and loafers.Supporters create team information text;Emotional support for the cult of personality of the team/star based on their own needs;The existence space of loafers is a virtual media to learn about the surrounding news of athletes who like them.3.The educational background of TAIYUAN University of Technology fans is mainly at the senior and graduate level,and the number of female fans is also increasing.Different types of fans also have different ways of watching matches,including on-site and off-site.The behavior choice of different ways of watching matches is reflected in the cheering way.The fans at the scene strengthen the significance of cheering through artistic cheering clothes and slogans.Off-site fans participate through video review,statistics and related video production.4.The fans of Taiyuan University of Technology construct their own identity differently: by combining watching matches in the stands with cheering performances,fans can achieve self-satisfaction and self-identification;By actively differentiating the fan organization and the internal and external boundaries of the group,the fans can strengthen the sense of belonging within the group and realize the group identity of the fans.Participate in the activities of the team,project the emotion of the Alma mater to the behavior of supporting the team,recognize and support the campus culture from the action,so that the fans can obtain cultural identity.5.From the perspective of ritual communication,college football fans should choose the path of identity through the ritual of matches.Fans should strengthen their own quality,use media,media positive guidance,strengthen the collective belief of fans to achieve self-identity;Multi-boundary fan groups actively guide the behavior of fans within the group,deepen the emotional belonging within the group to achieve group identity;Media promote the communication between football fans and sports events and athletes,so that football fans can get cultural resonance.Meanwhile,the formulation of relevant regulations on campus and the behavior norms of football stars build the cultural world of football fans,arouse the collective memory of football fans and realize cultural identity. |
PDF Full Text Request