In the new era,the rapid development of Internet technology has gradually penetrated and interacted with people's daily lives.At the same time,it has given users unlimited possibilities and huge space to participate in network creation.With the help of the Internet,at the end of the20 th century,the fandom culture spread from Japan was gradually sought after by young people in China,and many network communities and communities related to fandom have emerged,and a unique fandom culture has formed.This article conducts research on fandom culture through questionnaire surveys,in-depth interviews,and participation observations,sorts out the background of fandom culture and new features in the era of network communication,and explores how fandom fans can gather,interact,poach and consume,participate Behaviors such as sharing,segmentation,and integration realize the identity of self and fandom.Through the research,I know that most of the fans and participants of the fan are women,and most of them are young women.They communicate and interact in the network.In the process,they are carrying out self-construction and self-identity expression.Seek emotional resonance and identity attribution within the ethnic group.It should be noted that while the fandom is building a fandom identity,there will also be an identity crisis.The fandom even faces the danger of being "slaughtered",and what will happen to the fandom,which has caused the author to think. |