| Middle aged women(45-59 years old)shoulder the dual pressure of society and family.Their health not only plays an indispensable role in national construction,social harmony and family happiness,but also is a major practical need to implement the "healthy China strategy".With the introduction of "healthy China" strategy,people realize the importance of exercise,and more and more middle-aged women are involved in leisure sports.However,according to the survey Bulletin of national fitness activities issued by the General Administration of sports in 2014,the percentage of middle-aged women in China who often take part in physical exercise is far lower than the average 51.6% of the chronic disease prevention benchmark in the behavioral risk factors monitoring system(BRFSS)of the Centers for Disease control and Prevention(CDC).In particular,the menopausal syndrome and all kinds of pressure of urban middle-aged women around the age of 50 bring various physical and mental problems.Participation in leisure sports activities can significantly alleviate the situation.Therefore,to study the motivation of urban middle-aged women’s participation in leisure sports and find out the influencing factors is conducive to improve the participation of urban middle-aged women in the national fitness activities and actively contribute to the construction of "healthy China".By using the methods of questionnaire,mathematical statistics,interview and logical analysis,this paper investigates the motivation of middle-aged women’s participation in leisure sports in Hunan Province1、 The majority of middle-aged women in Hunan province did not form the habit of leisure physical exercise.There are 308 people who exercise "irregularly,no more than twice a month" and "irregularly,3-4 times a month",accounting for 66.52% of the total number;Most of the middle-aged women who participate in leisure sports choose to do it with their family,colleagues and friends;The choice of the project is mainly low consumption,low technical characteristics of walking,jogging,square dance,etc;There are few places for middle-aged women to participate in leisure sports in cities.39.74% of the respondents think that the convenience of places is the factor hindering their participation in leisure sports;In addition,the service and management level of leisure sports venues need to be strengthened.2、 From the overall motivation score of leisure sports participation of middle-aged women in Hunan Province,the motivation scores from high to low are: Fun motivation,appearance motivation,health motivation,ability motivation and social motivation.By analyzing the motivation differences of middle-aged women’s participation in leisure sports in Hunan Province under different demographic indicators,the results show that:1)There are significant differences in the ability motivation dimensions of urban middle-aged women of different ages.The motivation of middle-aged women under the age of 45-50 is to release pressure,relieve emotion and maintain good physical condition.2)There are significant differences in the dimensions of fun,ability and motivation among urban middle-aged women with different occupations.The middle-aged urban women who are still working pay more attention to the pursuit of leisure sports;Retired,unemployed and unemployed urban middle-aged women need more sustenance and recognition in leisure sports.3)There are significant differences in the dimensions of appearance and social motivation among urban middle-aged women with different education levels.The higher the level of education,the lower the pursuit of appearance.The main motivation for them to participate in leisure sports is to release pressure,promote physical health and enhance social interaction.4)Urban middle-aged women with different average monthly income have significant differences in the dimensions of fun,ability and motivation.People with high average monthly income have higher requirements for participating in leisure sports places and environment.5)The unmarried urban middle-aged women have no pressure to start a family and raise children,and their pursuit of pleasure motivation is weaker than that of married and divorced urban middle-aged women when they participate in leisure sports.The research suggests that:1)Attach importance to the policy guidance of leisure sports for middle aged women2)Improving the leisure sports service system for middle aged women3)Strengthen the protection of leisure sports laws and regulations for middle-aged women4)Deep integration of leisure sports and medicine for middle aged women5)Publicity and dissemination of leisure sports for middle aged women6)Promoting the innovation of leisure sports mechanism for middle aged women... |