The Narrative And Communication Analysis Of Feminist New Media Images ——A Case Study Of Hear Her

In recent years,with the development of new media technology,new media image has innovated the traditional image mode with a new and rapid momentum in the aspects of news transmission and film and television creation.Among them,feminist images have developed rapidly in news,film and TV series and variety shows,ushering in a wave of screen carnival of "her era",reflecting the crucial role of new media communication in constructing diversified female images and challenging the traditional gender order.The image narrative Angle,this article from the new media through the network of homemade women alone monologue "heard her say" analysis,this paper studies the feminist narrative features of the new media image,the new media environment,the development of feminist ethics connotation,to enlighten the new media era of image transmission for the use of the feminist ethics connotation and careful attention to the reality of gender issues.This paper is mainly divided into five chapters.The introduction part mainly expounds the background and significance of the topic,combs out the theoretical framework,and sorts out and evaluates the works and research results of many domestic and foreign scholars around "new media communication" and "feminist narrative".The first chapter focuses on the gender construction mechanism and image communication situation in the new media era,analyzes the gender practice of new media affecting users’ understanding of gender,users’ reconstruction of gender identity and social relations in the use of media,and the resulting shift of gender order.Second part used content analysis method to study the narrative features of heard her say,on the basis of the theory of narratology,semiotics and communication related to explore "heard her say" image symbols characteristic and function of narrative,reveals the "heard her say" serious realistic narrative style breaks the traditional patriarchy was staring in the film language medium of female image,It has offended the common discourse mode and role positioning,and enhanced the artistry and communication power of new media image narration;The third chapter mainly analyzes the communication characteristics of "Hear Her" and the characteristics of image communication in the new media era.The last chapter analyzes the progressive significance and limitations of image communication in the new media era,summarizes the progress and shortcomings of new media in the dissemination of feminist ethical connotation,and gives relevant countermeasures and suggestions.