Research On Sports Consumption Behavior Of The Elderly In Huaibei City

As China has built a well-off society in an all-round way,with the rapid economic development,the aging problem is also coming quietly.The surging elderly population has also expanded the elderly sports consumption market,bringing opportunities for the development and upgrading of China’s sports industry.The sports consumption behavior of the elderly is closely related to the improvement of the quality of life and physical and mental health of the elderly.Therefore,studying the sports consumption behavior of the elderly is of great significance to improve the sports consumption level of Huaibei City,promote the development of the sports industry in Huaibei City and improve the quality of life of the elderly.In this paper,the elderly who are engaged in sports activities in the sports venues in Huaibei City are taken as the survey objects.By using the methods of literature,field investigation,questionnaire,mathematical statistics and semi-structured interview,the sports consumption behavior of the elderly in Huaibei City is analyzed and studied.The specific conclusions are as follows: 1 In the choice of sports,the elderly in Huaibei City are mainly outdoor sports,mountaineering,martial arts and dance are the most frequent sports;In terms of time choice,they are more inclined to carry out sports activities in the morning and after dinner in the evening;The choice of exercise places is mainly free public fitness exercise places;In the form of physical exercise,the elderly in Huaibei usually choose to work together.2.in the choice of sports consumption,the structure of sports consumption of the elderly in Huaibei City is relatively single,mainly in kind consumption,less in labor consumption and viewing consumption;The old people in Huaibei City usually pay in cash for sports consumption;The vast majority of sports consumption places are nearby comprehensive shopping places;The physical products of sports consumption are mainly wearing shoes and clothing.The characteristics of sports consumption behavior of the elderly in Huaibei City are as follows: 1 The elderly in Huaibei City will make up for other needs with sports consumption.2.the elderly in Huaibei City will maintain social group relations with sports consumption behavior.3.the elderly in Huaibei City pay attention to obtaining actual value through sports consumption.4.the consumption structure of the elderly in Huaibei City is uneven and their purchasing power is low.5.the elderly in Huaibei City are relatively satisfied with sports consumption,and their awareness of safeguarding their rights is weak.In the data analysis part,the factor analysis method is used to reduce the dimension of the influencing factors of the sports consumption of the elderly,and finally four principal component factors are determined.Then,through multiple regression analysis,it is analyzed that the influence degree of the four factors from high to low are product factors,personal condition factors,demand factors and environmental factors,The regression formula sports consumption level =-1.36+0.314* personal factor conditions +0.284* demand factors +0.199*environmental factors +0.318* product factors.According to the current situation of sports consumption behavior of the elderly in Huaibei City,the following problems are summarized: 1 The consumption concept of the elderly is more traditional and stereotyped,which is difficult to change.2.insufficient funds for the development of sports industry for the elderly.3.the consumption structure of the elderly is uneven.4.the elderly have weak awareness of safeguarding their rights in sports consumption.5.under the background of epidemic situation,the development of sports industry for the elderly is difficult.6.sports products for the elderly are not paid enough attention.Corresponding suggestions are as follows: 1 Using the "back feeding" phenomenon of sports consumption,the concept of Koc is introduced.2.set up special social welfare for sports for the elderly,expand their income sources and consolidate their consumption base.3.develop sports events from the perspective of the elderly and increase social sports training resources.4.the system supports and guarantees the sports life of the elderly,and improves the supervision mechanism of the sports consumption market for the elderly.5.encourage the elderly to exercise healthily and consume reasonably,and develop online courses and home fitness products specifically for the elderly.6.encourage the specialized research and promotion of sports products for the elderly,guide and regulate the quality and price of sports products for the elderly.