Research On Improving The Supply Efficiency Of Sports Public Services For The Elderly In Dalian

According to the Seventh National Census Communiqué,my country’s population aged60 and above accounts for 18.70%,and the population aged 65 and above accounts for 13.5%.The population of Dalian is 60 years old and above,accounting for 24.71%,and the population is 65 years old and above,accounting for 16.87%.First.Sports is an important means of coping with the aging of the population.The Outline of the National Fitness Program emphasizes the importance of paying attention to the physical and health problems of the elderly and actively supporting them to participate in physical fitness activities.The Outline of the Healthy China 2030 Plan also proposes to strengthen non-medical health interventions for the elderly.In this context,it is necessary to improve the supply efficiency of sports public services in Dalian,meet the sports needs of the elderly,and better play the role of sports in coping with population aging.The study takes the supply of sports public services for the elderly in Dalian as the research object,and focuses on the three levels of supply subject,supply content and supply guarantee to reflect supply efficiency.Using research methods such as literature review method,field research method,questionnaire survey method and expert consultation method,a survey was conducted on the sports lifestyle and sports public service needs of the elderly in the four districts of Dalian City,and the demand-side feedback provided strong data support.The results of the study found that the public services of sports for the elderly in Dalian are mainly provided by the government,and the capital investment has been continuously increased.The supply of testing services and other services has continued to increase,but it still does not meet the sports needs of the elderly,and the supply efficiency needs to be improved.The research shows that: the supply of sports public services for the elderly in Dalian lacks direct policy guidance,the supply is unbalanced,the supply of social organizations is weak,the management system of sports organizations is imperfect,the degree of specialization of service teams is low,sports information is difficult to effectively transmit,and new media operation capabilities.In general,there is a lack of a reasonable mechanism for evaluating lighting problems.The main influencing factors are:（1）Under the guidance of political achievements,the sports administrative department "emphasizes hardware over software and construction over management";（2）"Top-down" supply mode,lack of demand-side feedback;（3）Sports for the elderly Economic benefits are not high and market willingness is not strong;（4）The society has insufficient awareness of the elderly and weak service awareness.The research puts forward strategies for improving the supply efficiency of sports public services for the elderly in Dalian:（1）Improve the multi-supply system,optimize the supply structure,and promote the equalization and precision of the supply of sports public services for the elderly;（2）Define the people-oriented service concept and actively carry out Adapt to the aging transformation,improve the service team,and improve the professionalism of services;（3）Change the ideological concept,create a soft environment for the sports culture of caring and respecting the elderly,and rely on the sports resources of Dalian to develop the silver-haired sports industry;（4）Strengthen supervision and management,improve the evaluation mechanism,Ensure the effectiveness of the provision of sports public services for the elderly.