Research On The Media Function Of The Ancient Tea Horse Road

The ancient Tea-Hourse Road originated from the ancient tea and horse exchange market in the southwest frontier of ancient China.It is connected to the tea producing area to the east,and then extends from other directions to West Asia,South Asia and Southeast Asia.It is a corridor for the economic and cultural exchange of the ethnic groups in southwest China.As an important passageway of the Ancient Tea and Horse Road,Yunnan-Tibet Tea and Horse Road was formed in the late sixth century AD.In the south,Simao and Pu'er,the main tea producing areas of Yunnan,passed through today's Dali Bai Autonomous Prefecture,Lijiang region and Shangri-La into Tibet.Through Lhasa,and through Tibet transit India,Nepal,the formation of ancient China and South Asia important trade channels.As a product of a specific historical period and region,the ancient Tea-Horse Road has the media attributes along its area,and has affected the process of civilization along the route.Harold Ennis,a scholar who focuses on the history of Canadian economy and civilization,outlines the relationship between the media and the evolution of civilization through "Empire and Communication" and "the deviation of Communication",and establishes his position in the field of communication.Empire and Communication studies the relationship between clay,stone,parchment,papyrus,roads and other mediums and the evolution of civilization in ancient society.As a product of a specific historical period and region,the ancient Cha Ma Road has the media attributes along its area,and has affected the process of civilization along the route.The writer,a native of Pu'er City in Yunnan Province,has visited the famous Nagoli Tea horse post station and has also reached the historic "Yinsheng City"(now Jingdong County Town)and other important post stations along the ancient Tea-Horse road.In order to excavate the media characteristics of the ancient Tea-Horse Road from the detailed historical data.The research shows:The ancient way of tea and horse in history is not only the medium of communicating different regions,but also the important symbol of adjusting the social relations along the way,and the tool of political governance,which once played the media function of memorizing and narration.this fully illustrates the media attributes of the Ancient Tea-Horse Road.The Ancient Tea-Horse Road plays an important role in cultural and political communication.As a medium with space-time attributes,the Ancient Tea-Horse Road formed a"media domain":it not only affected the formation of civilization along the Ancient Tea-Horse Road,but also promoted the transmission of the civilization along the route.The full text is divided into five parts:The introduction mainly introduces the origin of the study,the significance of the topic,the literature review on the ancient road of tea and horse,and the communication theory and research methods used in this paper.The first chapter introduces the definition,route and historical changes of the Tea Horse Road.From the process of putting forward the concept of Tea Horse Road,the rise and fall process of the Tea-Horse Road is discussed.The birth and development of Tea Horse Road is always closely related to "Tea".The second chapter starts from the route of the Ancient Tea-Horse Road,summarizes and integrates,traces back the history of the rise and fall of the Ancient Tea-Horse Road,and defines the attributes and significance of its dual media(tea and road).This paper holds that the ancient Tea-Horse Road belongs to the concept of the Silk Road in the south of China.It originated from the natural passage of early human communication,especially in the Yunnan,Sichuan and Tibet regions of China since the Tang Dynasty.Along with the circulation of tea and the rise of "changing horses with tea",the development of the Ma Gang transportation industry,on the basis of the spontaneous formation of the private sector and with the assistance of the private officials,is the general name of the land important commercial road network,which has gradually developed and strengthened.In order to promote the development of Yunnan-Sichuan-Tibet region and the economic and cultural exchanges among different ethnic groups,it has played a great role,and even affected South Asia,Southeast Asia and even countries all over the world.This paper mainly focuses on the Yunnan and Tibetan lines of the ancient Tea-Horse Road and some areas of the Sichuan-Tibet Line of the Tea-Horse Road.As the name implies,the rise and fall of tea trade is closely related to the birth and death of the ancient road.The third chapter discusses the communication function of the ancient Cha Ma Road as a medium in combination with historical data and the background of the times.The Ancient Tea-Horse Road is a special medium under the specific historical period and conditions,which has a great and far-reaching influence on the political,economic and cultural life of the whole country and the area along the Ancient Tea-Horse Road.Chapter four:media significance in the New era of the Ancient Tea-Horse Road.Chapter five:summarizes the full text.As a medium or symbol of ancient China,the Ancient Tea-Horse Road has deeply influenced the political operation and cultural heritage in Southwest China.Its emergence undoubtedly marks the formation of a new media domain.From this perspective,the formation of the Ancient Tea-Horse Road not only opened the tea era in the history of Chinese civilization,but also opened the tea era in the history of communication.