The Recearch On The Black Tea Packaging Design Based On Chamagudao Culture

Modern packaging design pays particular attention to brand design,and the most important thing in brand design is the design of visual identity system,because it can directly reflect the image of products and enterprises.The packaging which has unique aesthetic feeling and function is popular with the public.In order to talent shows itself in the wide range of products,to stimulate consumer desire to buy the product packaging is bound to brand packaging design,improve product packaging visual recognition,form their own characteristics,Heicha packaging is no exception.After thousands of years,Anhua black tea has a profound cultural background and value,which has a "Silk Road" par with the "tea horse road."".This topic takes Anhua tea brand packaging design chamagudao culture background as the research object,to the domestic and foreign brand of tea packaging design research and analysis,in order to "find incense road" Anhua tea brand packaging design case design.The first analysis of "road Xun Xiang" brand packaging design requirements of Anhua black tea,Qianliang to cake,cake,small Fu brick,102 days of tea,small packaging packaging Fu brick as the main target object design.Starting from the shape,material and decoration design packaging,follow the design principles applicable,economic and aesthetic design,product culture background and product positioning analysis,planning and designof the whole system of product labels,packaging and packaging structure,complete with chamagudao culture characteristics of the six original package design works.