Research On Innovative Design Of Zodiac Theme Elements In Trendy Clothing

Clothing is the most intuitive information carrier to display personality.With the improvement of consumption ability and the continuous update of consumption demand,people increasingly understand and pursue how to express themselves in a more intuitively way,and pay more attention to the sense of experience and individuation in the process of consumption.In recent years,the domestic fashion wear brand emerges in an endless stream,through the wide spread of network media and celebrity effect,the exposure and attention of it has increased in the fashion market even further.Since 2017,the "Guochao",which can best reflect Chinese style and fashion attitude,has appeared more widely in the public’s daily life."Guochao" is a kind of design with the theme of unique oriental charm.Its benign development can not only carry forward Chinese traditional culture,but also enhance the cultural confidence of the Chinese people and create social value.The "Zodiac" with cultural,brand and new power elements has naturally become the new favorite of "Guochao" design.The Chinese zodiac is a treasure of Chinese culture.It not only contains profound cultural spirit and has rich inheritance value,but also implies people’s desire for a better life.Clarify the interrelationships between "fashion wear brand"-"Zodiac"-"culture"-"Aesthetics",study on the design methods of “fashion wear brand”clothing and the historical and cultural connotation behind it,and advocate the organic integration and unity of cultural connotation and public aesthetics.This is the gist of the paper.This paper is divided into five chapters: the first chapter introduces the background and current situation of the topic,the content and significance of the research.The second chapter is a basic overview for the culture of zodiac and the fashion wear brand,including its origin,development and connotation,as well as its definition and characteristics,and analyzes the application of popular elements in “Guochao” clothing from the perspective of design elements.The third chapter presents the different artistic expression forms of the Chinese zodiac and their application in clothing,analyzes its advantages and existing problems from the application of the Chinese Zodiac patterns and shapes in clothing,and probes into the new process,new trend and social value of the integration of "fashion wear brand" with traditional culture and makes relevant practical application.The fourth chapter is the design practice based on the analysis and sorting of the previous Zodiac cultural elements applied to the fashion wear brand clothing,so as to comply with the fashion trend and innovate the zodiac cultural series ready-made clothes and cultural derivatives.Finally,it summarizes the discussion of the previous four chapters and draws the conclusion of this paper.In summary,there are differences between fashion wear brand clothing and the cultural attributes of the Chinese zodiac.Therefore,the natural integration of them needs further exploration and practice for many times.In the design practice,we need to think and explore deeply,and constantly generate aesthetics,so as to provide a better design direction for the development of Chinese original fashion wear brand.By keeping faith with the connotation of traditional culture and the principle of innovative design conforming to the development of contemporary fashion trend,it is an important topic for contemporary fashion designers to put forward the innovative ideas and methods of practical fashion wear brand design.